As top digital resellers with one of the best white label reseller programs, Globital South Africa makes a point of keeping an eye on what’s new in social media, digital marketing, SEO and the tech world as a whole. Social Commerce is a concept that is taking the digital landscape by storm, with smart digital agencies and marketers jumping on board early on.
Social Commerce: What Is It?
Put simply. It is a hybrid of e-commerce and social media. It uses social media platforms to sell products directly from the platform itself rather than directing customers to a separate website. Social commerce offers customers a complete shopping experience, from the first step of discovering the product to purchasing, all from the convenience of one social media platform.
Which Social Media Platforms Allow Social Commerce?
Although social commerce is the next step in e-commerce, not all platforms have successfully taken that next step. As of June 2022, social media platforms that allow for social commerce are Facebook, Instagram and Pinterest. As more platforms recognise the success to be found through social commerce, it’s entirely likely that we will see more of them seizing the opportunities.
Benefits Of Social Commerce
The rise of social commerce is largely due to the success and benefits it offers. Benefits of social commerce include:
- Shopping becomes a social, interactive experience
Rather than sitting alone adding items to their cart, consumers can share and show off their purchases, see reviews from other shoppers and get all of the social interaction they might have spending a day shopping right from the comfort of their own homes. - A more streamlined shopping journey
When the entire shopping experience takes place online, there’s less opportunity or chance that a consumer will change their decision. No need to stand in a long queue and feel impatient or feel frustrated trying to navigate unorganised shelves, social commerce means that consumers are less likely to lose interest and far more likely to follow through with a purchase. - Social commerce can be a lucrative opportunity
It’s predicted that at least 446 million social buyers will come from China alone in 2023. Digital agencies who help their clients capitalise on this opportunity early on can help ensure that those brands capture consumer attention and establish themselves as authorities before the market becomes oversaturated. - Social commerce can double as a focus group
Digital agencies can help their clients monitor how consumers are responding to their catalogue of products. With the highly interactive and conversational nature of social media, digital agencies can monitor comments, relations and shares to gauge where their clients stand in the eye of the consumer. - Zero in on a specific target audience
With the specific filters and segmentation available in social media marketing, digital agencies can target their product offering as specifically as they target social media marketing and ad campaigns for their clients
Looking to outsource social media marketing and social commerce services for your clients? Globital South Africa can help. Contact us at support@globitalmarketing.com to find out more.
