Snapchat is one of the top social media platforms used today, with at least 332 million daily active users across the globe in 2022. Millions of Snaps are sent and received each day, with the highest usage seen in users aged between 15 and 25 years old. Users spending time on Snapchat are connecting not only with their friends but with new businesses and brands as well. Digital agencies have long been using Snapchat as part of digital marketing strategies but have had to work around the platform’s limited availability as a mobile-only application. For the first time, however, Snapchat+ subscribers will have access to Snapchat on desktop browsers.
What Is Snapchat+?
Snapchat+ is Snapchat’s premium paid subscription service. Launched in a bid to boost revenue, Snapchat+ gives subscribers exciting benefits to Snapchat exclusives. Users have early, exclusive access to new features along with experimental, pre-release features. There are additional perks for Snapchat+ subscribers, like the option to pin friends, story rewatch counts, exclusive badges and more. Your digital agency can take advantage of the exclusivity being a Snapchat+ subscriber offers by presenting your clients as elite and premium options to anyone following their Snapchats.
What Is Snapchat For Web?
Accessing Snapchat on a web browser offers users many of the same main features as the mobile app, with the benefit of a desktop-based user interface. Snapchat+ users benefit from the ability to use their desktop’s webcam and microphones for participating in video chats on their computer rather than needing to hold up a phone for the duration of the call. Your digital agency can easily facilitate calls, messaging and lives for your clients when using Snapchat for browsers.
What Benefits Will Snapchat For Web Bring?
Of all social media platforms, Snapchat is one of the last to offer an option for desktops, and even now, access is limited. While this isn’t a deal breaker, it has been somewhat inconvenient for digital agencies that prefer to access social media platforms using their desktop versions. The convenience of im[plementing marketing strategies from a desktop browser is just the beginning, as Snapchat is likely to roll out new features and perks as they receive feedback and insights.
How Your Digital Agency Can Use Snapchat For Web
Only Snapchat+ subscribers can use Snapchat on a desktop browser. Currently available to users in the United States, United Kingdom, Canada, Australia and New Zealand, Snapchat+ continues to roll out to more countries for a fee that varies from country to country. Once subscribed, it’s as simple as using to browser to visit web.snapchat.com and logging into the right account.
At Globital South Africa, we are a white label digital marketing company that helps digital agencies that outsource social media and other marketing needs. Are you looking for an agency partner that ensures your clients’ social media marketing strategies cover the right platforms and reach the right audiences? Globital South Africa can help! To find out more about what we can do for your digital agency, email us at support@globitalmarketing.com.
