Let’s face it: Modern client relationships have evolved. In a data-driven environment, customers expect fast and reliable inputs from their product or service providers that offer added value. More than this, companies are having to incorporate these facets into their lead creation, nurturing, and conversion processes.
Simply put, it is far easier to convert a lead using the right data at hand than it is to do so going in blind. It becomes even easier and far more efficient when you leverage the use of automation to take care of the repetitive and sometimes cumbersome tasks that lead funnels represent. Your digital marketing reseller will work very closely with your digital agency in order to adapt processes towards better lead funnels in this regard.
What Exactly Is Automation With Respects To Your Lead Funnel?
An automated lead funnel is a function of business that enables the process of turning a mere visitor into a dedicated and loyal client. There are a number of phases to this process, and automating this process is a great way to capitalise on time spent and cost-benefit, increasing both your ROI and the efficiency of your lead funnel. SEO resellers have become experts in the field of automation and lead conversion because of this. Note that this is also sometimes referred to as a conversion funnel, marketing funnel, sales funnel, or even a conversion tunnel.
Automation allows a higher value in lead nurturing and coaches the process of conversion from awareness to consideration to the final decision. If your lead funnel is the framework in which you conceptualise your customer journey, then this practice is simply the automation of the support of this framework.
Ways To Optimise Your Lead Funnel Using Automation
There are several ways to apply automation to support your lead funnels. Here are some of the best ways we have found that could work for your digital agency:
- Predictive lead generation and scoring
Automation can determine the value of a lead through the level of interest, the background perspective or industry the lead originates in, and their position or journey through your clients’ buying cycle.
- Automated campaigns and lead intake exercises
Email campaigns and pop-ups are a great way to welcome back visitors to your clients’ websites since we know that most first-time website visitors will not make any purchasing decisions.
- Automated content support
SEO optimisation checks and content distribution is key in terms of reaching intended audiences. Automated conversion also plays a role in converting text into audio, allowing greater reach and inclusion.
- Automation for social media platforms
There is a myriad of tasks that can be automated to the benefit of your clients’ lead funnel, such as lead capturing, post scheduling, chatbots, engagement evaluation, content circulation, and more.
- PPC Automation
Paid marketing, and in particular PPC (Pay Per Click), is extremely effective at increasing website traffic and therefore lead capture and conversion opportunities. Automated bidding, report creation, and even A/B testing offer immense benefits.
Turn to automation to optimise your lead funnel today. Need some white label digital marketing services? Get in touch at support@globitalmarketing.com, and we’ll help you out!
