Staying on top of the latest search engine optimisation trends as an SEO outsourcing agency is crucial if you want your clients to compete in this aggressive digital marketing landscape.
The strategy that you used last year for your clients should be evaluated and adapted as we move into the first quarter of 2023. Audit what worked and didn’t work in your past campaigns and consider how you can improve outcomes with current industry trends.
In this blog, we share how to improve SEO for your clients based on what’s trending in early 2023, so you can get a headstart on your competition.
Optimised For Online Shopping
The e-commerce market in South Africa is growing rapidly each year, especially since the pandemic in 2023, which forced businesses to adapt to the digital landscape. Google and other search engines place great value on the user experience, which is why it’s so important to ensure your client’s store is optimised for online shopping.
Businesses have opted to outsource their SEO to SEO consultants to help them with tasks such as improving site loading times, optimising on-site keywords, mobile-optimisation and more to help improve their online shopping user experience. Make sure you know how to optimise your client’s website for online shopping.
Optimised Images + Videos
Large image files can impede your client’s website page loading speed, causing frustration for visitors and potentially leading them to leave the site in favour of a competitor’s. Slow loading times can lead to high bounce rates and decreased conversion rates, so it’s important to ensure that your images are optimised for the web to keep visitors engaged and improve overall user experience.
To prevent this, optimising your website’s images is a crucial SEO trend that should be a permanent aspect of your strategy. Check that all your client’s website images are optimised, compressed, have alt text, and are WEBP file types if they aren’t already.
Unlock Digital Agency Success
Optimised For Voice Searches
Google’s primary objective is to provide users with quick and accurate answers to their queries. To achieve this, the company has developed LaMDA, an AI language system that improves the search engine’s ability to understand natural, conversational dialogue.
This technology allows the search engine to deliver more relevant results when users ask questions about products. As such, optimise your clients’ websites for voice searches and conversational queries to ensure that their content is easily discoverable by users. You can do this by optimising long-tail phrases and ensuring that answers are succinct.
Are you looking to outsource your SEO client work to a professional and experienced SEO outsourcing digital marketing agency? We’re here to help!
Chat with our team to discuss how we can take care of your clients so that you can take care of growing your agency.
