Certain trends are making it easier for businesses to stand out on social media. Our outsource digital marketing packages team looks at how AI-created people, influencer farms, and a focus on authenticity are set to change the game.
AI-Created People
AI-created people—digital avatars that mimic human influencers—are becoming increasingly popular on social media. These virtual personalities can produce content around the clock, in multiple languages, and at a fraction of the cost of traditional influencers.
While some might see AI-generated videos as a threat, they actually present an opportunity to stand out. While everyone is hopping on the trend of using AI-generated people in their photos and vidoes, you can ensure your business stands out by using their real people to send out messages.
Wake Up From Your Operations Nightmare!
Influencer Farms
The rise of influencer farms—where networks of influencers are managed like a production line—has flooded the market with generic content. These farms often prioritise quantity over quality, churning out posts that lack genuine connection with followers. This oversaturation presents a unique opportunity for brands to stand out by offering something different.
Instead of following the influencer farm model, brands can focus on building relationships with micro-influencers and collaborating with real people who have authentic connections with their audience.
Authenticity Will Help Your Client Stand Out
Consumers are becoming – and will continue to become – savvier and more skeptical of content that feels manufactured. They crave genuine interactions and content that resonates on a human level.
For businesses, this means that standing out on social media will require a return to authenticity. Whether it’s through behind-the-scenes content, user-generated stories, or honest conversations with followers, authenticity will help brands forge deeper connections and differentiate themselves in a crowded digital space.
With our outsource digital marketing packages for social media, it will become even easier to make a splash on socials for your client. View our cutting-edge offers and get help today!
