As a digital marketing agency owner, you know that the marketing landscape is ever-changing. Social media communities and features rise and fall, and it’s up to you to make sense of them. Leveraging new tools and strategies is key to generating valuable results for your clients. One such tool is outsourcing social media marketing to white label companies to produce the best content possible for your clients. Another is to leverage the creator economy.
The creator economy in South Africa ‒ and globally ‒ has dethroned the media industry and has become the key sector from which entertainment and even news are generated. Whether it be in the form of video, copy, graphics or photos, organic and custom content created by social media and internet users has taken over platforms.
Taking advantage of this new form of content creation is key to creating a holistic, comprehensive marketing strategy that generates leads and nurtures shoppers for your clients.
What Is The Creator Economy?
Comprised of ordinary people who are truly passionate about and interested in a certain topic, the creator economy allows social media and internet users to create content in exchange for payment. This content includes video game and movie commentaries, self-made videos or graphics, written exposes or opinion pieces, podcasts and any other entertaining or interesting multimedia.
How To Use The Creator Economy To Your Client’s Advantage
Influencers on social media, in the blogosphere and on YouTube are content creators who have gained a larger following than most. Their likes and dislikes ‒ displayed through their posts ‒ set the tone for their followers and influence their purchases. They are trend-setters that influence the culture in their niche.
As a digital agency, you can use influencers or micro-influencer to market your client’s product or service. Influencers are trusted by their circles, and product recommendations made by real people convert much more highly than branded content. By partnering with the right influencer, you can show your client’s product or service in use and put an offer in front of thousands or millions of people.
How To Capture Existing Creators As Clients
The creator economy itself is also a potential marketplace for digital agencies. Creators require assistance with their branding, personal marketing and editing. Besides tapping into this market to better advertise your other client’s businesses, consider offering services directly to creators in need of content support.
Creating a network of quality influencers for your clients is time-consuming work. Outsource some of the practicalities of the campaigns you are planning for clients so that you can focus on the strategy.
Here at SEO Resellers SA, we offer white label digital services that will suit all of your needs. From white label copywriting to white label social media management, outsource your digital services to us today. Contact us to find out how we can help your agency thrive.
