If you have any clients with a physical store or location, creating in-store wallpaper and murals for them can help their brand transform a store environment, enriching the customer experience while reinforcing brand identity.
Just like any other platform, designing for in-store wall-to-wall formats has its own rules and quirks. Our white label digital marketing team walks you through the top do’s and don’ts.
Understand the Store’s Brand and Identity
Do: Spend time with the client discussing their vision, understanding their style, and researching competitors. Your goal is to express visually what the brand stands for through patterns, colours, and motifs that resonate with the store’s mission.
Don’t: Mismatched or off-brand designs may confuse or disengage customers rather than draw them in. For example, a luxury boutique will require different design elements compared to a vibrant café or a family-friendly bookstore.
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Plan for Scaling and Placement
Do: Plan your design with scaling and placement in mind, making sure the design elements look good from various viewing distances and angles. Use scaling to ensure that each motif or pattern can be easily adapted to different wall sizes without losing its coherence. Keep focal points strategically placed to guide the customer’s gaze.
Don’t: Scaling can be particularly challenging with murals, as they cover larger spaces and can quickly become cluttered if the design is too complex. Avoid placing important design elements too close to the ceiling or floor where they won’t be visible or will appear skewed, distracting from the intended impact.
Think About Durability and Maintenance
Do: Choose materials that are not only aesthetically pleasing but also durable and easy to maintain. Wallpaper in high-traffic areas should be stain-resistant and washable, while murals might need a protective coating to withstand daily wear.
Don’t: A design that fades, peels, or gets easily damaged will not serve the store or its brand well. Consider how lighting, moisture, and foot traffic in the store will impact your materials over time.
If you need a white label graphic designer to help you create innovative, beautiful, and on-brand in-store designs, let us help you. Our wide range of white label digital marketing solutions will help your agency stay ahead of the curve.
