It takes a well-oiled marketing machine, with all the right moving parts, to run effective campaigns. Take a look at any piece of marketing content on your smartphone, tv, or favourite magazine, and you’ll notice that there’s a combination of visuals, audio, and – most prominently – text that makes it compelling. The words that are used in marketing campaigns can make or break their success.
When it comes to digital marketing in particular, copywriting plays a pivotal role in how businesses communicate with their customers. As an agency, there are a few things in your copywriting that can ensure that your clients make more sales. We share some top tips in this regard.
#1: Chat To The Reader Like They’re A Friend Or Familiar Acquaintance
Start a conversation by addressing the reader directly. Of course, you have to stay in line with what’s appropriate, but something as simple as using the words “you” and “your” can make all the difference. It draws the reader into engaging the content in tangible ways, such as buying a product or service.
#2: Always Speak To The Fears & Desires Of Your Audience
Leads convert to sales when you can identify the wants and needs of your target market. Use your copy to appeal to what they want most and offer solutions for their fears.
#3: Do Some Research To Determine Who You’re Talking To
Getting to know the who, what, where, when, why, and how as it relates to your audience is also important. This information informs the language and approach as far as copywriting is concerned. Speaking to a specific audience in a way that resonates with them can mean the difference between sale and no sale.
Boost Conversions With R10 000 Worth of Copywriting Services
Great quality copywriting is a core facet of all content marketing. If your written copy fails to engage, persuade, and entice the reader, likely, they won’t take any interest in the brand. Digital agency owners can benefit by leveraging white-label copywriting services to take on the workload and give that copy a well-optimised boost!
#4: Write Uncluttered, To-The-Point Copy
With a decrease in the average person’s attention span over the last few decades, the last thing you want to do is bore your audience with long-winded sentences. Rather than getting too wordy, it’s more effective to get straight to the point. Short, impactful sentences for the win.
#5: Statistics & Other Numbers To Back Up Your Facts
One way to establish an authoritative voice is to use hard facts. As the saying goes, “numbers don’t lie”, so use them to add credibility to your copy.
#6: Use A Straightforward Call To Action (CTA) To Direct What Your Client Does Next
The point is to convert potential customers into sales. Always segway into this by including a CTA somewhere in the copy, preferably at the end.
Your clients come to you because they expect to see results. By paying attention to the crucial details, such as copywriting, you’ll be able to make it happen.
Perhaps copywriting isn’t something you’re geared up for or maybe you just don’t have the time? We can help. Get in touch.
