Industry professionals in South Africa have long relied on the website www.mediaupdate.co.za for all the latest news and information in the local advertising, marketing, media, entertainment, public relations, corporate social investment, and social media industries. It was a natural place for Globital South Africa to be featured, as it would allow many of the most common questions surrounding the company to get answered – specifically the questions that South African clients are most likely to ask.

As the head of local operations, Steven Slotow took some time to break down the Globital South Africa brand and business for South African readers, touching on his view of the future of the local digital marketing industry. This was a great way to show local agencies that while the Globital South Africa brand is international; the local chapter of the business is run by South Africans, for South Africans who understand the local market and how it operates.

The interview highlighted what Globital South Africa considers to be a compelling sales point for the business – the fact that local agencies making use of our services will benefit from international service but will be billed in our local currency. With the complexities involved in making offshore business payments, the fact that accessing the Globital South Africa service is easy and painless is something that many agencies are likely to respond to.

The local digital marketing industry in South Africa is a complex one, with many small niche agencies wanting to grow and expand b to due to the high cost of acquiring, training and paying for the salary of a qualified professional. Because of this, the local environment is one that is sure to benefit from the services that a wholesale, white label, digital marketing services provider like Globital South Africa can provide.

You can read the interview in full here.