South African digital marketing agencies from Cape Town to Johannesburg have “2018” written in bold on a whiteboard somewhere in their offices. They’re focussed on making the right decisions with regard to their goals and their strategies to achieve these goals.
The problem is that a lot of marketers suffer when it comes to planning proper and effective processes to achieve realistic goals for their company.
With this in mind, it is the ideal time to have a look at what the experts think about goal-planning and how best it should be done in order to see the most profitable returns.
Dream a little
At the beginning of a new year your business will need newer or updated goals. What worked last year may not be working this year. What aims you wanted to achieve last year may not have been achieved. Therefore, your marketing decisions or goals need to be refreshed.
A great idea to get you started is to design a “vision board” on which you can dream a little and allow your creative side to flourish. Think of all your goals and place them on the vision board.
Focus a bit
Once you’ve got all your goals on your vision board, you’ll need to put them into a plan, in black and white. Sift through your ideas and see which will work best for your needs this year. Consider also what your client list is like and how your new vision may affect their buy-in.
Now put the plan in a spreadsheet and separate your new action plan into two themes: the first is the day-to-day running of your business, dealing with clients, writing, etc., which you can tick off weekly. The other plan is to create a due-by-date task list for your projects.
Don’t Be Alone This Year; Join Our Group!
No matter the year, you will benefit from knowing you and your agency have the support and guidance from thousands of agency owners worldwide. Joining our Facebook group, the DACC or Digital Agency Cowork Collective, you gain access to a pool of new ideas, shared innovations, and the chance to collaborate with talent globally. Share your thoughts and queries, and form those valuable connections!
Enjoy for longer
With a spreadsheet clearly written out, it will become clearer an easier for you to focus on the tasks at hand, which will have accountable consequences for any tasks that are not implemented. This direction will keep you in the game and close to the playing field. You won’t wander off. You’ll be focussed because of the spreadsheet plan.
You should consult your online tools such as Google Analytics so that you can manage your growth, your plan and your revenue. Using this data-driven intelligence as your compass, you will have more time to plan, review and measure your goals.
With these sensible tips in mind, there is nothing to stop you from enhancing your business operations. There will also be better opportunities for your agency to branch out into other quarters of South African business since your time will be well-managed.
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