Whatever digital marketing service you offer clients helps them to close a sale or nurture a customer down the sales funnel. However, once that sale’s been rung up, it doesn’t mean your job is done.
As your client’s digital partner you have the opportunity to educate them on steps they can take to ensure once off sales become repeat sales. This can be accomplished through post sales email marketing and while you’re the one giving them the advice, you should also be the one offering them the service and charging them for it. Improves their business, improves your business.
Post sales email marketing involves sending targeted communications to customers after they’ve completed a purchase, with the aim of converting them into fans of your client’s brand. These email addresses can be collected when the customer creates an account on your client’s website to make a purchase or when a client signs up to receive your client’s weekly newsletter for example.
Sending a customer an email after they’ve found what they’re looking for might seem unnecessary, but research shows that just a 5% increase in customer retention can boost a business’s profits by between 25% to 95% , so it’s in your client’s best interest to follow up on customers.
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Post-sales marketing tactics is just as important as the techniques used to close the sale! Many marketers fall short here, causing a lack of customer retention for their clients. Support from an expert wholesale agency like ours can provide the tools needed for post-sales email nurturing for now and in the future! Sound good?
There are many different post sales approaches that can be taken. Here are a few examples:
- Customised post sales emails – Customising a post sales notification email is one of the easiest way to extend the customer relationship. You can provide them with essential information (such as when their order will arrive) as well as extend an invitation for them to contact you for queries or general assistance.
- Build on the existing sale – If a customer has purchased a product, you suggest to them other products your client has available that will complement their existing purchase. Ensure your suggestions add value to your customer’s lives so the email isn’t seen as a hindrance but rather as helpful.
- Say thanks – sending a personalised thank you email works well when your client is offering a one on one, personalised service such as coaching or training. It helps customers to feel appreciated and keeps the lines open for future interactions.
- Offers and specials – one of the most obvious post-sales emails you could send to your client’s database is the alert email of offers and specials your client has coming up. You’ve got their information and you know that they like your client’s services because they’ve bought one. Why not tell them about new ones coming up?
Sending post-sales emails to a database might seem like an obvious suggestion, but you’d be surprised how many brands fail to follow the practice. They (well, as their marketer, YOU) have done all the hard work to find them a lead, nurture that lead into a sale and then think the job is done. That’s a ready and willing database of buyers just waiting to hear from you. Nurture that relationship, squeeze the sales out of it.
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