If your digital agency isn’t taking the time to qualify leads, now is the time to start. Taking the time to separate qualified leads from disqualified ones could result in a significant boost in new clients and revenue for your digital agency. Over on Globital TV, our digital agency marketing specialist gives some helpful information on how to qualify better leads for your digital agency.
Why Does It Mean To Qualify A Lead?
Qualifying leads is essential for your digital agency. Qualifying a lead is the process by which you identify whether a potential lead will likely end up investing in your digital agency’s services. It separates the leads that are unlikely to be a good fit with your agency or won’t benefit from your services from those that would likely convert into a commercial client.
Digital Agency Leads: Quality vs Quantity
While it may be exciting to see many leads flooding in, quantity does not trump quality. Having many unqualified leads could result in your digital agency wasting time and resources pursuing a lead that will not convert into a client. It’s far better to have fewer qualified leads that will likely convert than masses of leads that won’t yield any results.
Benefits Of Qualifying Better Leads For Your Digital Agency
Qualifying leads for your agency can mean that you no longer waste precious time and resources pursuing a lead that is never going to convert into a client. Qualifying leads can mean that you are only continuing the sales or marketing process with leads that have the likelihood of eventually resulting in revenue for your agency.
Your Checklist For Identifying Better, Qualified Leads For Your Digital Agency
To identify a qualified lead, ask yourself the following questions:
- Is this potential lead easy to talk to? Is there room for an honest, open conversation?
A lead that communicates well and cooperates from the start is likely to give you a clear picture of how their business operates and what they need from your agency. - Do they have clear expectations and a realistic timeframe? When a lead knows exactly what they want from an agency, and when they want it, it’s a sign that they are actively looking for someone to provide them solutions and will be ready to make a commitment soon.
- Does the lead already know about your agency, what you do and how you can help? If they are already interested in your services, the hard work has been done! All that’s left is to close the lead and convert them into a client.
- Is this lead an authority or decision maker? Do they have the power to sign off on your services, budget and other important points?
- Are you equipped with the services to provide a solution? If not, trying to close this lead will be unproductive for all involved.
Scale Your Digital Agency And Qualify More Leads With A White Label Partner
Expanding the range of services your digital agency offers can open up a world of qualified leads. Working with a white label partner can allow your digital agency to offer more services to your clients, giving you the opportunity to scale into a full-service agency. With a broader service offering, you will secure more qualified leads, increasing revenue and exponentially growing your agency.
At Globital South Africa, we work with digital agencies that are looking to offer more to their clients. We offer a wide range to your digital agency, whether you need Google Ads resellers, outsourced copywriting, web design services, a white label SEO reseller program and more.
To find out more about how we can help you qualify more leads and expand your digital agency, contact us at support@globitalmarketing.com. If you’re interested in learning more about how you can scale your digital agency, visit Globital TV.
