In the digital marketing world, pay per click advertising has become an essential offering for digital agencies. As client expectations, industry standards, algorithms and best practices evolve, it becomes increasingly important to be on your toes when it comes to PPC marketing. Whether you outsource PPC for your clients or your digital agency manages pay per click campaigns in-house, you can benefit from our top tips for improving your clients’ PPC campaigns.
Ensure Your Clients Understand How Their Budget Could Affect Their Results
When it comes to PPC, the budget dedicated to the campaign can have a significant impact on results. A PPC campaign’s budget should reflect the quality of the campaign content as well as the campaign’s objectives. While your client may not be able to increase their budgets, their expectations can be managed according to what they can spend.
Plan An Effective Running Schedule
The primary focus should be ensuring your client’s campaign receives maximum visibility, resulting in them running the campaign continuously. When the decision to run the campaign around the clock has been made, it’s important to plan and implement a schedule for running the ads based on the target audience’s geographical location and browsing patterns. A smart running schedule runs ads at the right time and will see results.
Be Sure To Monitor Clicks And Forecast Data
While the campaign is running, be sure that your agency is monitoring clicks, specifically watching the click-rate quality, to attract more organic traffic. Analyse the data your campaign generates and use it to form predictions that can be presented, allowing your clients to see progress and results and then make informed decisions for future campaigns. Armed with the right information and knowledge, future PPC campaigns for your clients will have significantly lower risks associated and be far more likely to succeed.
Make Use Of White Label PPC Services
Working with a white label partner for your digital agency’s clients’ PPC campaigns means that you benefit from a dedicated resource working tirelessly to ensure results for your clients without taking up any of your agency’s time or manpower to get the job done. White label PPC services offer your digital agency the best of both worlds: full-time focus on your clients’ PPC campaigns with all the time you need to continue offering services, signing new clients and growing your digital agency.
At Globital South Africa, we work hand-in-hand with digital agencies offering white label digital marketing services, including pay per click campaigns. To get started, get in touch with Globital South Africa today at support@globitalmarketing.com.
