At Globital South Africa, we are a digital marketing reseller offering white label digital marketing services to digital agencies that need to outsource social media management for their clients. In social media management, it’s essential for digital agencies to have the ability to create successful influencer marketing trends.
Influencer marketing sees brands or businesses working in partnership with social media influencers in order to promote their product, service or company. Influencer marketing is effective because audiences are more likely to trust an influencer they relate to than listen to a business or advertiser. Partnering with an influencer to promote or endorse their clients’ products or services, digital agencies can reach new audiences and build trust between their clients and their consumers.
With any marketing trend, it’s important to keep an eye on the trends consumers are responding to for marketers to have any hope of creating a winning marketing campaign. The same is true for influencer marketing. Here are some of their top influencer marketing trends for your digital agency to keep in mind to help create a winning campaign for your clients.
Authentic, Sincere Content Is A Must
Modern consumers can spot an inauthentic campaign a mile away. They have no interest in brands pretending to be something they are not. To be successful in consumer marketing, partnering up with the right kind of influencer and delivering sincere content is essential.
Growth Of Cause And Issue Marketing
Social media users and influencers are taking part in social activism and are looking toward brands to do the same. Digital agencies should take this to heart as audiences may pressure their clients to take a stance on important issues.
More Interest In Micro And Nano Influencers
Previously, brands were exclusively interested in working with influencers that boasted massive followings. Today, it’s more important to work with influencers that have an engaged following rather than a big following. Often, it’s micro or nano influencers that have the most engaged audiences.
More Emphasis On Representation And Diversity
Across all forms of media, audiences are demanding more representation and diversity. Consumers want to see more influencers that represent themselves and are going to be drawn to brands that are giving them what they want.
Ongoing Relationships And Partnerships
Previously, influencer marketing saw brands and influencers working together in once-off sponsored posts. In 2022, digital agencies should seek to build lasting, ongoing relationships with influencers for long-term campaigns.
The Continued Boom In Popularity For Video Content
It’s hardly a surprise that video content will continue to be relevant in the advertising and social media space. With the rise of short-form content on platforms like TikTok, Instagram’s Reels and YouTube’s Shorts, it’s clear that video content is here to stay and should be a key consideration for any marketing campaign, including influencer marketing.
Does your digital agency need to outsource social media management to a reliable digital marketing reseller? Looking for a white label digital marketing agency to help with your client’s campaigns? Contact Globital South Africa at support@globitalmarketing.com, we can help.
