As 2025 begins, it’s the perfect time to revamp your SEO strategy with a focus on visual content. Images, videos, and infographics can help you boost engagement, increase dwell time, and improve search rankings.
Here’s how our SEO outsourcing experts recommend you ensure your clients’ visual content works harder in the year ahead.
Why Visual Content Matters for SEO
High-quality visuals make content more digestible and enjoyable while helping to establish a stronger connection with the audience. From an SEO perspective, search engines favour websites that prioritise user engagement, and optimised visual content can help pages rank higher in search results.
Images, videos, and infographics are particularly powerful because they have the potential to appear in specialised search results, such as Google Image or Video searches, which expand a brand’s reach.
Learn How to Make AI Sound More Human
Join Lauren, our Copywriting Head of Department, to find out how you can tweak AI copy to make it sound more natural.
Tips to Make Your Images Rank
Images are fundamental elements of most websites, yet their optimisation is often overlooked. To ensure your images contribute to SEO success, start by using descriptive file names. Renaming files with relevant keywords—such as “blue-running-shoes.jpg” instead of “IMG1234.jpg”—helps search engines understand their content.
Similarly, crafting detailed and keyword-rich alt text provides additional context, improves accessibility, and allows images to rank in search results.
Another critical aspect of image SEO is managing file sizes. Large image files can slow down a website’s loading time, negatively impacting the user experience and rankings. Compressing images ensures fast load speeds without compromising quality.
Tips for Boosting Video SEO
The first decision to make is where to host the video. Hosting it directly on your client’s site ensures they own the traffic, but uploading it to platforms like YouTube can increase discoverability through its vast audience. Regardless of hosting choice, creating a video sitemap is essential. This allows search engines to index the video content more efficiently by including metadata such as the title, description, duration, and thumbnail URL.
Metadata optimisation is equally crucial for video SEO. Titles, descriptions, and tags should incorporate targeted keywords to align with user search intent. A well-designed thumbnail can also work as a visual call-to-action, encouraging clicks and improving engagement rates. Adding closed captions not only enhances accessibility for all users but also enables search engines to index spoken content further boosting discoverability.
If it’s time to update your client’s SEO strategy, our SEO outsourcing team can help. Take a closer look at the white label SEO services we offer now.
