Whether you’re writing for traditional print, email, social media, or video scripts, each platform requires a unique copywriting approach to effectively engage the audience. A “one size fits all” mentality can lead to missed opportunities and diluted messaging. 

Here’s how our white label copywriting team suggests you customise your copywriting to suit various platforms. We also have outsource digital marketing packages to assist your agency!

Copy for Traditional Mediums

Traditional mediums, such as print ads, brochures and direct mail, demand a more formal and structured approach. Space is often limited, so every word must count. The key is to craft concise, clear, and compelling messages that can capture the reader’s attention quickly.

For print ads, headlines are crucial. They should be bold, attention-grabbing, and communicate the core message instantly. 

Brochures and direct mail offer a bit more space, allowing you to delve into details. Here, your copy should be informative yet persuasive, guiding the reader through the content with subheadings and bullet points. 

Copy for Emails

Email copywriting is a blend of creativity and strategy. The subject line is your first point of contact and determines whether the email gets opened, so it must be intriguing and relevant. 

Once the email is opened, the content needs to deliver on the promise made in the subject line. The opening sentence should hook the reader, and the subsequent content must be engaging, concise, and focused on the reader’s needs. Personalisation is key! Use the recipient’s name and tailor the message to their preferences whenever possible.

Copy for Social Media

Social media copywriting is all about brevity and impact. Each platform has its own character limits and limitations on linking in the caption itself. Be sure to check out the platform’s specific rules before you sit down to draft your copy.

Copy for Video Scripts

Writing copy for video scripts is a different beast altogether. The key here is to write for the ear, not the eye. Your words need to sound natural when spoken, so readability and flow are crucial.

Begin with a strong hook to grab attention immediately—online viewers often decide within the first few seconds whether to continue watching. The script should be engaging and concise, avoiding overly complex sentences or jargon that might confuse the audience.

Pacing is also important. Write short, snappy sentences that match the visuals. Use pauses effectively to emphasise key points and maintain the viewer’s attention. 

Need copy that drives action? We have outsource digital marketing packages to fit your agency’s budget! Our white label team will deliver copy tailored to specific marketing mediums for the best results. See our copywriting services to learn more.