Are your client’s Youtube descriptions sabotaging their marketing strategy results? Poorly written descriptions and titles can mean that even the best videos won’t get viewership. It’s that simple. At SEO Resellers, we know what it takes to make sure that your client’s digital marketing hits the mark and what it means when it doesn’t. The good news is that it isn’t about budget or ad buying skills. The better news is that you can achieve top results with our premium skill: copywriting. Good copy creates results as nothing else can. In contrast, poor content will see your client’s videos buried deep down in the rankings.
Here’s How You Can Make Sure Your Client’s Youtube Descriptions Get Results
Start with the human being. While it may be tempting to go straight for the keywords, video interaction relies predominantly on actual viewership and engagement – which means the Youtube descriptions rely on their ability to entice people to click through and watch. Ask yourself: does my client’s video have a reason to exist? How will it benefit their audience? Quick tip: It is useful to develop a fleshed out customer theory before your client’s video is created to plan to incorporate your keywords in the audio.
On the topic of keywords, make sure you conduct some research before making a final choice. Once you know who your client’s video will serve, you will be able to identify the keywords that are best suited. We recommend using the chosen keywords in both title and description and even the video tags connected to the content as well. Now that planning is done, it is time to create your clients’ videos. Once completed, a clear title, a paragraph of relevant description, links (to timestamps and relevant resources mentioned in the video), and corresponding hashtags can all be put into place. This will help your client’s Youtube headlines and titles to reach all the relevant data points needed to get results.
In a nutshell, we recommend you follow our advice above as well as Hubspots’ advice below which states:
- “Rename your video file using a target keyword.
- Insert your keyword naturally in the video title.
- Optimise your video description.
- Tag your video with popular keywords that relate to your topic.
- Categorise your video.
- Upload a custom thumbnail image for your video’s result link.
- Use an SRT file to add subtitles & closed captions.
- Add Cards and End Screens to increase your YouTube channel’s viewership.”
Our best advice? Don’t try too hard to game the system. As a Digital resellers agency, your ability to help your client create authentic and well thought out engagement with their customers is your primary goal. Therefore, keep it simple and keep those descriptions clear. After all, clarity trumps persuasion as said, but the best in the digital space. Be sure to keep in mind the platform’s limitations and work within the confines of the character limits and Youtube algorithms.
Get In Touch With The Youtube Experts!
If you would like to find out more, contact SEO Resellers by calling us at +(27) 82 5200 444 or simply use our convenient contact form here. We provide a multitude of digital marketing services and can assist you with all your clients’ Youtube Description needs.
