If you’re one of the many Google Ads resellers looking to provide your clients with the latest and most efficient search advertising, then this blog is for you. Google Ads has recently released new tools that are set to transform search advertising and make it easier than ever to create and optimise your ads.
Google’s New Search Ad Tools
One of the most exciting new features is the introduction of automatically created assets. With this feature, Google Ads will automatically create various ad assets such as headlines, descriptions, and images based on the ad copy you provide. This new feature not only saves time but also ensures that your ads are always fresh and optimised for your target audience.
In addition to automatically created assets, Google Ads has also introduced new customer acquisition goals. This feature allows you to set a specific target number of new customers you want to acquire within a specific period. Google Ads will then use machine learning to optimise your ads to reach your target audience and achieve your customer acquisition goal.
Automatically Created Assets
One of the biggest challenges that Google Ads resellers face is creating and optimising ad assets. With the new automatically created assets feature, this process is much easier and less time-consuming. All you have to do is provide the ad copy, and Google Ads will take care of the rest.
This feature is particularly useful for those who have limited experience in creating ad assets or do not have access to in-house designers or copywriters. The automatically created assets feature ensures that your ads are always fresh and optimised, which can result in higher click-through rates and lower cost-per-click.
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New Customer Acquisition Goal
The new customer acquisition goal feature is another game-changer for search advertising. With this feature, you can set a specific target number of new customers you want to acquire within a specific period.
Google Ads will leverage machine learning to fine-tune your ads, ensuring they reach your intended audience and accomplish your objective of acquiring new customers. This feature is particularly useful for those who want to focus on customer acquisition rather than simply increasing traffic or conversions.
By setting a specific goal for customer acquisition, you can ensure that your ads are targeting the right audience and that your budget is being spent effectively.
Final Thoughts
The automatically created assets feature and the new customer acquisition goal feature make it easier than ever to create and optimise ads, ensuring that they are fresh, relevant, and optimised for your target audience.
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