Going live on social media can be a game-changer for your clients, offering real-time engagement and immediate feedback from their audience. As a digital marketing agency, your role is pivotal in ensuring your clients’ live sessions are successful and impactful. 

Here are some key tips from our white-label social media marketing team to help your clients make the most of their live broadcasts.

Identify the Purpose

Before your clients hit the ‘Go Live’ button, it’s crucial to identify the purpose of the live session. This could be:

• Follower Growth: If the goal is to increase followers, consider interactive sessions like Q&A, giveaways, or behind-the-scenes tours.
• Thought Leadership: If establishing authority in their field is the aim, suggest topics that showcase their expertise and can be picked up by PR.
• Product Launch or Promotion: For promoting new products or services, live demos and exclusive sneak peeks can generate excitement and drive sales.

Choose the Right Platform

Selecting the right platform is essential for reaching the target audience effectively. Different platforms offer varied features and audience demographics:

• Facebook Live: Great for reaching a broad audience with diverse interests.
• Instagram Live: Ideal for a younger demographic and highly visual content.
• LinkedIn Live: Best for professional, industry-specific content and B2B engagement.
• YouTube Live: Perfect for longer content and reaching subscribers who prefer video content.

Do Justice to the Topic

The topic of the live session should be engaging and relevant to the audience. Here are some suggestions:

• Industry Trends and Insights: Share the latest trends, research, and insights relevant to the client’s industry.
• Live Tutorials or Demos: Demonstrate how to use a product or service effectively.
• Q&A Sessions: Allow the audience to ask questions in real-time, fostering direct interaction.
• Customer Stories and Testimonials: Highlight success stories and testimonials to build credibility.

Send a Prep Pack

Preparation is key to a smooth live session. Create a prep pack for both the host and guest, including:

• Tech Tips: Provide guidelines on internet connection, camera setup, lighting and sound quality.
• Script and Talking Points: Outline the session flow and key points to cover, allowing for a natural conversation.
• Visual Aids: Prepare any necessary visuals, slides, or props in advance.
• Practice Session: Schedule a rehearsal to iron out any technical issues and ensure everyone is comfortable with the format.

Going live can help your client grow their follower base, engage with their community and reach new people. Our white-label social media marketing team can help you achieve even more for your client.

Take a look at our services here.