End November 2017 – Globital CEO, Damian Papworth, spent two weeks this past November educating South African digital agencies in sales and marketing best practices during the company’s well-received Digital Sales and Marketing Masterclass.
A number of Globital South Africa’s local clients were present for the training along with a few other invited digital marketing agencies who are not yet clients.
“In a business like ours, the better the agencies that we support do, the better we do. So Masterclasses like this, where I get to show agencies how easily they can manage or run better, more profitable businesses, are my passion.”
Damian told the attendees in Durban recently when asked about the motivation behind the masterclasses. He added, saying, “Globital’s mission is to take our clients on a journey of sustained success, and these classes are just one part of that mission.”
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Also, as one of the speakers, Steven Slotow, Globital’s Director of South African Operations, expressed, “The reason why we’re successful at what we do is not only dedication, strict processes and procedures, but because we see our clients as partners in an ongoing relationship focused on getting the best for everyone. That means us as a business, the agencies we support, and by extension, their clients.”
When asked about the decision to come to South Africa first for his Masterclass, Damian said, “South Africa has a particularly fractured and diverse digital marketing industry. It’s this reality that has most small to medium agencies, like the ones we support, completely lost and wondering where their next client will come from.” He went on to say that, “This Masterclass was an astounding success in just its ability to guide these agencies and lead them to the source of never-ending leads and new business through effective networking, referrals, sales practices and more.”
The second half of Damian’s Masterclass also focused on providing the attending agencies with some much-needed sales help, as was confirmed by Steven, “Undoubtedly the most popular part of this Masterclass was the sales training section. So many agency owners and marketing managers approached us after the class, thanking us for showing a concrete way of putting all the best practice sales techniques into their day-to-day operations.”
For more information about the Masterclass or to get in contact with Globital, visit Globital Media.
