If your digital agency offers lead generation services to your clients, you’ll know just how powerful this solution can be. Finding new prospects for your clients and providing the means and mechanisms to nurture them and ultimately convert them into sales is an art that requires much strategising, time and effort. 

As a digital reseller in South Africa, we offer a PPC reseller program that may help your digital agency improve its lead generation services. As pay-per-click experts, PPC often being where lead generation campaigns originate. We have a few valuable tips for your agency that may help you to make the most of your campaigns for clients. 

Build A Foundation 

Before you embark on a lead generation campaign, be sure to design and post engaging content and online profiles that catch attention. Leads are not mindless drones that automatically sign up for the offers you create for your client; they are actual human beings who need to have their interest genuinely peaked in your client’s offer. 

This means that you will need to craft a holistic strategy that markets your client to a prospective lead in a strategic way. Ensure that any and all information a lead can find on the internet regarding your client fits into the overarching narrative your lead generation will attempt to advance. 

Social-Proof

Satisfied customers are your client’s best marketing tool. By showing potential leads that other people have not only used your customer’s service or product but loved it, you’ll go that much further in convincing them that your client’s offer is right for them. In today’s video age, video content is king, so try to elicit some video testimonials from your client to really put this trick to work. 

Build Their Authority 

Using the likes of blog posts, webinars, and free video courses, you can establish your client as a must-know authority in the industry. Leads need to trust your client before they want to work with them or buy from them ‒ or even download a free lead magnet from them. Therefore, dedicate some resources and time to having your client create meaningful content that delights, educates, and engages potential customers. 

Our professional white label team can expertly and professionally generate more leads for your client’s business. Trust us to carry out this valuable function at your agency so that you can spend more time enjoying our successful results and your happy clients.

Book a free strategy call with us today, and let’s explore how we can catapult your agency to the next level! 

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