Key online search engine update their search algorithm at daily intervals to deliver most updated and relevant information to their users. However, in comparison with other search engine algorithm changes, The Google Panda and Penguin updates have compelled several digital marketers to fully revamp their digital marketing strategies. As Google rolled out the Penguin Update in 2012, the visibility and ranking of several websites have been affected adversely.
Numerous digital marketers even find it an overwhelming task to make and implement digital marketing strategies to beat the effects of ongoing Penguin updates. You can always think about a few effective ways to maintain the visibility and rank of your clients’ websites in Google.
Start Using Social:
The search engine algorithms lack the ability to figure out the human aspect. Thus, key search engines are putting emphasis on social over past few months. The search engine algorithms generally fetch information based upon certain criterions. However, the use of social media metrics will make the search engine results more relevant and accurate. A few companies use social media advertisings as a substitute to SEO. Though, you should make an all-inclusive strategy to promote websites on the search engine in addition to social networking platforms.
Avoid To Post Junk Content:
Before Google started to roll out Penguin updates, it was very easy for SEO professionals to support a website via backlinks. Several SEO service providers were only posting junk content on several online platforms in order to get backlinks for their websites. Though, the Google updates have made it necessary to get fresh authority links. While posting content, you should check the website authority and the worth of the link associated to your website.
Consider To Create Your Own Links Network:
Earlier, many SEO agencies used to promote website as a result of becoming paid members of digital marketing agencies. This subscription enabled them to post all kinds of content on the links network provided by the marketing companies. Though, the Google updates have almost destroyed these large links network. Rather than looking for consistent link networks, you can consider sharing the content via hosting your own domains. When the website will get many links from different IPs, it will be easy to increase its visibility and rank on Google results pages.
Post Regular Blogs:
The continuing Google algorithm updates have provided you a choice to become a real authority on a particular service, product or niche. If you do not have enough knowledge about the product or service, it is right time to assess the information gathered from several sources. An enormous collection of information can be shared by the readers, whereas encouraging them to visit your website. You can add up a blog section into your website, and share information via posting blogs on a daily basis.
Start Using Videos:
The current Penguin updates have encouraged lots of professionals to explore innovative and fresh approaches to promote a website. Besides implementing white label SEO and SMM techniques, you can further promote the website via posting videos. These videos are effective in conveying comprehensive information regarding a product, service or website in an interesting and engaged way.
