Quality marketing is one of the vital tools for businesses to find success. However, a cost is always involved. While a price tag is a given, price points associated with running digital ads have risen lately. But why? 

Before we delve into the details, your agency could benefit from white-label marketing services that will help to alleviate your workload. PPC outsourcing and the ability to outsource website development means that your agency could get more done, helping achieve the targets that you have set for this year.

Why The Cost Of Ads Is Increasing

We are experiencing economic inflation globally. The rise in paid ad costs can be associated with the global pandemic and a generally unstable economy. Seeing that the cost of paid ads have soared, agencies just like yours have experienced lower demand for marketing services. Agencies have had to increase their own costs of services to account for general inflation and increasing costs of other service providers. 

Make The Most Of Your Client’s Budget With These Tips

All agencies can benefit from tailoring strategies to generate pleasing results for clients more mindfully. Some methods to get the most out of your client’s ad spend include:

1)   Niching Down

Spend more time conducting research into the brand’s niche audience. These are the people who most align with your client and who will significantly gain from what they offer. Maximise the efficiency of your strategy by focusing wholeheartedly on demographics and honing in on creating a tighter niche. This helps to ensure the effectiveness of your messaging and content by engaging a set group more effectively. Your content should not exclude anyone but aim at those most likely to respond. 

2)   A/B Test

Experimentation is essential to understanding the effectiveness of your ideas. Focus less on clicks and impressions and more on where the final actions are occurring. This way, you can divert your client’s ad spend towards the most rewarding strategy with the biggest ROI. Experiment with advertising ideas over time, taking different approaches and adjusting future efforts accordingly.

3)   Create Compelling Hooks

People are constantly bombarded with advertising, so much so that they can tune it out. Therefore, compelling hooks are not just necessary – they are non-negotiable. Design these hooks to drive immediate action by pointing out your client’s customer’s problem and how your client solves it. 

Securing additional ad spend for your client is much easier when you can promise results. Outsource your white-label digital marketing needs to us for high-quality content that gets results. For more information on PPC outsourcing and our white-label digital marketing services, get in touch today.