As a digital marketing agency owner, staying on top of your clients’ website performance not only showcases the value of your services but also helps you identify areas for improvement and growth. 

In this blog post, our website reseller white label team delves into the key performance indicators (KPIs) every agency should track to ensure their clients’ online presence thrives. 

Traffic Metrics

Understanding the flow of traffic to your client’s website is fundamental. Metrics such as website visits, unique visitors, page views, and bounce rate provide crucial insights into user behaviour. High traffic numbers are positive, but low engagement metrics like a high bounce rate might indicate a need for better content optimisation, an enhanced user experience, or more targeted traffic sources.

Conversion Metrics

Conversion metrics are the heartbeat of your client’s online success. Metrics like conversion rate, click-through rate (CTR), and cost per conversion offer insights into how effectively your client’s website turns visitors into paying customers. By analysing these metrics, you can fine-tune your client’s marketing strategies, optimise landing pages, and tailor calls-to-action to improve conversion rates.

User Experience Metrics

User experience (UX) metrics play a pivotal role in retaining visitors and boosting customer loyalty. Metrics like average session duration, pages per session, and exit rate shed light on how users navigate the website. 

SEO Metrics

For any digital marketing agency, monitoring SEO metrics is non-negotiable. Tracking keyword rankings, organic search traffic, and backlinks help gauge the effectiveness of your client’s search engine optimisation efforts. Regularly analysing these metrics allows you to refine content strategies, identify top-performing keywords, and stay ahead of algorithm changes.

Mobile Metrics

In an increasingly mobile-centric world, mobile metrics are indispensable. Metrics like mobile bounce rate, mobile conversion rate, and mobile traffic share offer insights into the user experience on smartphones and tablets. 

You can outsource digital marketing websites to our expert white label web design team. We’ll take care of everything from planning to design and ensure that the end result is built to maintain metrics that will blow your clients away!

Take a closer look at our services.