Hiring a virtual assistant can effortlessly transform days of overwhelm and exhaustion into days of productivity and success. From handling customer service tasks you’re always putting off to graphic design and copywriting work you never get around to, VAs can revolutionise the speed at which you tick off items on your to-do list. 

If you’ve been looking for a virtual assistant for your digital marketing agency, you may want to consider recruiting candidates who can demonstrate the following must-have qualities. These 4 qualities differentiate an A+ player from a VA who will drain even more of your limited time and energy. 

1.  They’re Proactive

One of the biggest reasons for hiring a virtual assistant is to take work off your plate. If you’re constantly having to hold your VA’s hand, you’ll find yourself with even more work to do than before. Any VA will require some onboarding and training as to your systems and processes, but an excellent VA will definitely point out areas they can help optimise, or additional work they can do. Above all, you should not need to train your virtual assistant on the basic skills needed to complete an admin task or write an email. 

2.  They Over-Communicate

Seeing as your virtual assistant is operating, well, virtually, you need to make sure that they can communicate with you efficiently and effectively. From answering requests in a timely manner to pre-empting a check-up, your VA should be comfortable keeping you in the loop.

3.  They Crave Feedback

A truly fantastic VA will definitely not shy away from feedback ‒ they want to become a better assistant. A truly effective team member will prompt you to give them pointers on how they can improve. Avoid hiring a VA that is overly sensitive toward constructive feedback that has their growth at heart. 

4.  They Focus On Depth As Well As Breadth 

A VA worth hiring will have honed a number of skills, but they will also be experts in each topic you expect them to know. For example, your VA may be proficient at social media marketing, copywriting, admin tasks, bookkeeping, SEO and navigating a website’s backend, and they will know enough about each skill to complete tasks of a simple to medium challenge level. 

Upgrading your digital marketing agency is made a whole lot easier with the right help. Consider hiring one of our exceptional virtual assistants for day-to-day support at your agency.

You can also access white label marketing services that take your clients’ work off your hands, so that you can focus on bigger-picture concerns.