Your digital marketing agency has probably undergone a massive adaptation to accommodate COVID-19 and post-pandemic industry standards. That is a good thing! With the marketing trends, we at Gloital see for 2021, your agency will need every tool in its arsenal to properly service your clients’ needs. Globital has successfully been navigating the trends in the market and is well equipped to offer wholesale digital marketing agency the support it needs for an exciting year ahead.
Technical Trends That Spark Conversation And Relationships
With an increased demand for your clients to provide a personalised and intuitive experience, there will be an increased need for technical capabilities. Artificial intelligence will play a significant role, as will adherence to technical standards.
Here are the technology trends that will form the foundation of your clients’ conversion and engagement rates:
>> Superior data security and privacy protection
>> No click search compatibility to achieve SEO position zero (as opposed to position one)
>> Hybrid events that offer in person as well as online experiences
>> Managing PPC advertising when ad-blockers are causing a lack of reach
>> High quality and secured eCommerce functionality
>> Preparing video and images to be compatible with visual searches
>> Interactive content (includes questionnaires, webinars, etc.)
>> Localising your SEO even more
>> Programmatic advertising that further segments target audiences
>> Chatbots and automated conversational marketing
We will also see a shift in how SEO is handled in terms of video SEO and one on one video engagement, which in turn also serves the main trend of 2021: the humanisation of marketing campaigns. Your clients will need to become more aware of the individual needs of their clients in order to tailor the content they see. Inclusivity, sustainability practices, and brand accountability are the top three characteristics consumers want from their service providers. Your digital marketing agency will need to ensure that your clients meet these expectations.
Make Sure You Get Your Clients Up To Date And On Trend
Globital offers a myriad of services that will support your digital marketing agency in scaling and servicing the updated expectations of your clients. Talk to us today to find out more about how you can improve your client services and adherence to the upcoming market trends. Email us at support@globitalmarketing.com.
