“We’re breaking up with you.” “Can we put this project on pause?” “Can we archive this project and put it on hold? Our client has not paid!” “Let’s wait until COVID-19 passes to reinstate this content project.”
Sound, familiar?
If you’re a small, medium or large digital marketing agency, there’s no way you would have escaped the break-up game in one way or another during this industry slowdown and economy shutdown. Every marketing agency has heard this. We at SEO Resellers SA have as well, however, we’re here to tell you all, as agency owners, that you don’t have to agree to these break-ups forced upon you by your clients.
You can refuse to archive content marketing projects. You can play cupid for a while, save your work relationships and continue delivering content marketing services to your clients. As an agency, you can convince your clients that this pandemic need not cause a break-up and throwing away of a content marketing offering that is relevant in these times.
So even if you’re facing rejection currently and while trying to save a deal, or have already broken up with some of your most valuable clients, there’s still a way to regain that profitable spark and makeup.
It’s about presenting a fool-proof response to “We’re breaking up with you” that’s so accurate, convincing and motivational that it leaves your clients no room even to question the very thought of stopping content marketing and digital marketing.
The Best Time For Digital Marketing Content And Online Blogs
“My client doesn’t see the need for blogs now.”
“There’s no point in online marketing if the economy is closed and no one is doing business.”
“People can’t buy my products now or make use of my services so why market to them online?”
We’ve all heard this as agencies haven’t we? And while you may not have the perfect response at the tip of your tongue then, we’ll provide it for you now.
“So, your client doesn’t see the need for blogs when everyone around the world now has all the time, stuck at home doing nothing but sitting on their phones browsing the web looking for interesting content to read to keep them entertained?”
“No one is doing business now, but they will be when COVID passes. And if you’re not marketing or publishing online content for your business while others are, you’ll be last on the list when life returns to normal. So, sure, no one is doing business now, but no one will be doing business with you later when you disappear off the virtual space and become forgotten.”
“Sure, people can’t use your services or products now, but they’ll want to use them later or at least plan to use them later. Just because they can’t collect your product you’ve advertised online, they can still book it and pay for it now, surely? Business can be paid for now, delivered later.”
You Advertised When No One Had The Time, Now There’s Time But No Advertising
Think about it, in a time before COVID-19, in a world where clients wanted two to four blogs per month, social media marketing, non-stop emailers and countless landing pages, did all this online marketing actually go noticed? Or were busy schedules and the insane hustle and bustle of life, leaving people more offline and less online. Now that people have the time, and marketing content is way more likely to be viewed, clients are pausing or stopping online marketing efforts because they feel it’s pointless. If anything, COVID-19 and lockdown restrictions provide a time where online marketing, content and blogs are the go-to virtual place for most around the world.
Blogs will be seen; social media will be read, websites will be reviewed. So, now more than ever, clients need to know that now is the perfect time to get marketing, get blogging, get noticed. People are constantly online, so why risk business and stay offline?
Receive An Advertising Voucher Worth R10 000!
No matter the state of the world or the economy, marketing will always be the key to selling any product or service. In fact, states of economic downfall are the most critical times to boost marketing efforts and discover alternate strategies. With Globital as your wholesale digital marketing partner, regardless of external factors, anything is possible!
It Takes Long To Get Noticed, Even Shorter To Be Forgotten
Clients who have emailed your agencies asking to pause marketing efforts due to a pause in local and global business should expect to pause their business forever. This idea that closing shop in the real-world for a few months means a necessary close on the online marketing front is detrimental. Clients which fixate on current marketing methods bringing in business in the present, fail to see that online marketing efforts bring in business in the future. They also fail to see how three months of virtual quiet time and practically no marketing for their business means they’ll be closing their business for the long run.
In the online world, it takes years for businesses to be noticed and a few, tiny months to get forgotten. Clients need to realise that marketing online now will secure business when this pandemic passes. The moment restrictions are removed, clientele will be lining up to make use of their business. But only if marketing is done now. If you’re not top of mind when the economy is closed, you’ll never be top of mind when it opens again.
Outsource Copywriting Services For Digital Agencies Are Needed More Than Ever
COVID-19 doesn’t need to cause your clients to break-up with you. Now more than ever, online content and blogs, as well as other digital marketing tools and services are needed. And your clients need to know this. Be an entrepreneurial cupid and keep those clients in love with what you do and what online marketing and content can do for their business.
For those needing a little more help to retain their long-lasting clients and to ensure their current ones stay committed, contact SEO Resellers SA today. Let our outsourced web design, SEO and copywriting services help you to never break up with your clients again.
