As South African digital marketers, Globital South Africa understands better than anyone that local businesses occupy a unique position in digital marketing. Due to many complex factors such as import and export, infrastructure and more, our country has leapfrogged over computer-based internet access into mobile-based internet access. Research shows us that the majority of consumers access the internet via their smartphones – and as smartphones flood the market and their prices get cheaper, this number is set to increase.
As white-label wholesale service providers, we often get asked by clients whether or not the email marketing is a worthwhile venture. Our response is that “it definitely is” – our local online population wants to receive promotional newsletters and commercial communications. They just want to receive it in a different manner, because, in South Africa, close to 50% of people access their emails via mobile.
We have decided to take the topic of email marketing and blow it wide open so that South African businesses can better understand exactly what it is, what if offers, and how to best leverage it in the South African consumer landscape.
Email marketing is any form of communication sent to a current or potential consumer to inform them of something. Whether you are offering a discount on your services or notifying clients that your business will be operating on the next public holiday, you are participating in email marketing.
It is not, however, an opportunity to digitally plaster everyone and anyone with what equates to the online version of a flyer. South African consumers may be relatively new to the digital sphere in comparison to the rest of the world, but we’ve caught up remarkably fast with information overload and its resultant fatigue.
Get Your R10 000 Email Marketing Voucher Here!
Email marketing has not wavered as a core driver in any successful digital marketing strategy. We understand the task can be time-consuming and tedious, so we want to help bare some of the load! You can use this valuable R10 000 voucher for our email marketing services anytime. All we need for now is a 30-minute strategy call to determine your goals!
So, when you are undertaking an email marketing campaign in South Africa you need to understand that most clients will be accessing your emails on their phones, and will be quick to delete and flag you as spam if you traipse into their inboxes uninvited. When planning an email marketing campaign to a local audience, keep the following in mind.
Make sure your emails are responsive and not data heavy – your emails should show up nicely on a mobile screen and not require tons of data to download and read. This simple modification will pay off in dividends, as research shows that responsive design can increase your unique click rate by 15% for mobile users.
At Globital South Africa, we offer a full package of design, development and email marketing services – with copywriting available too if you need it. If you want a kick start to your next email marketing campaign, we can help you create one that fits in with your goals, and at an affordable price. Contact us today to find out more about what an email marketing campaign can do for you.
