Search Engine Optimisation (SEO) is extremely powerful. It is also challenging and complex to implement. Explaining what SEO is and what practical steps your agency will take to improve a client’s website’s SEO can be daunting. The good news is that even if your agency does not specialise in SEO, you can still offer this service to clients. As an SEO white label partner in South Africa, we are best positioned to provide SEO wholesale services to your digital marketing agency.
Once you market SEO services to clients, you typically have to elaborate on what exactly this service entails before clients are willing to go ahead. Seeing as how improving a website’s SEO is multi-faceted, jargon-filled and time-consuming, clients will not always understand the nuances involved and the price tag attached.
We’ve put together a few tips and tricks that will help you explain SEO to your clients better to improve the transparency of the process.
Make It Relevant To Their Business
Tell your client clearly which aspects of their website you will improve as part of your services, such as site speed, meta tags, or loading time. Don’t explain a complicated part of SEO if you will not be implementing that specific SEO strategy into their website. SEO is confusing enough, so focus on explaining what problem areas need to be improved on your client’s particular website.
Give Examples
When explaining SEO to your clients, be sure to over-communicate. Instead of saying that their website needs improved content, and leaving it at that, explain that the copy on the website, for example, needs to include more keywords. You can go on to provide them with examples of keywords that need to be integrated into the copy as organically as possible, such as location-specific words and offer-specific words.
Be Honest About When They Can Expect Tangible Results
Every client wants to be visible on the first page of Google…preferably today! Whilst selling your client an SEO audit, don’t fall into the trap of over-promising results. Set a realistic timeframe within which they can expect results that you can control, such as committing to monthly or weekly reporting.
Explain What The Process Will Look Like
Remember that results will differ from industry to industry and from business to business, but all results start with practical SEO audits and changes. Explain how you will communicate and show your client what you have completed on the website upfront before work even begins.
Will you give them a list of keywords you have integrated into the website? Will you provide them with the SEO-optimised copy with the keywords and other changes highlighted? Communicate how the complicated world of SEO and your improvements will be shown to them.
Explaining SEO to clients does not stop after the sales call. It involves ongoing communication that unpacks the value you are adding to their business’s website. In order to ensure the best results, consider outsourcing your SEO needs to an SEO reseller business and SEO white label partner in South Africa. Contact us today, and let’s discuss how we can improve your client’s SEO with our white label solutions.
