Shopify generated nearly three billion US dollars in revenue in 2021 through subscription and merchant solutions. Its popularity amongst eCommerce merchants can be attributed to many factors, including its easy-to-customise templates, affordable startup costs and secure online hosting to name a few. At Globital South Africa, we are a website reseller with white label outsource web development to help digital agencies offer their clients the best services possible. When it comes to Shopify, it’s important to be up to date with the platform’s latest offerings. Shopify Editions is a semi-annual showcase of products that highlights all of the platform’s new features, releases and enhancements that is designed to keep merchants apprised of all the latest updates and features.
What Are Shopify Editions?
Shopify Editions aims to show merchants all of the updates, new features and innovations Shopify has to offer. Twice a year, Shopify will showcase new ways for brands to engage with their customers, improve their eCommerce storefronts, create new connections and run their businesses more efficiently. On display will be new tools, features and more, keeping Shopify as a top platform for merchants to use on an ongoing basis.
The first Edition, the Summer ‘22 Edition, is a collection of product updates across all of Shopify, giving merchants the opportunity to reach new consumers and offer them an enhanced shopping experience complete with all of the new innovations to attract and keep customers.
Shopify Summer ‘22 Edition
The Shopify ‘22 Edition offers new ways for merchants to succeed by introducing several features and options, including:
- Shopify Audiences to help find new customers
- Shop Cash rewards helps offer incentives and gain new customers
- Twitter Shopping directly linked to Twitter profiles
- Dovetale to help find creators and build communities
- Linkpop offers a new way to create shoppable bios
What Does This Mean For Your Digital Agency’s Clients?
With so many features to improve the Shopify experience, your clients have more options available to them than ever before. There are more ways to buy, sell, build communities and connect with customers than ever. With more features and new development options, it’s possible that merchants will need to take some time to figure out what works for them and where improvements can be made.
For digital agencies, it’s important to stay abreast of the new additions to Shopify in order to offer their customers the best possible development services and support whenever new changes come about. Like all facets of the digital space, digital agencies will need to keep their fingers on the pulse of innovations and updates to be sure they are always ahead of the game. Shopify Editions will help digital agencies keep on top of all of the exciting new things Shopify has to offer their clients.
Is your digital agency looking to outsource digital marketing websites? Need a reliable partner for your digital agency to help with Shopify development for your clients? Globital South Africa can help you out! Contact us today at support@globitalmarketing.com today!
