At Globital South Africa, we work with digital agencies that outsource social media management and digital marketing for their clients. Our primary goal is to help digital agencies deliver the best service possible to their clients. On our YouTube channel, Globital TV, we share with digital agencies the importance of a great logo for your digital agency business website.
Why Does Your Digital Agency Need To Prioritise Great Logo Designs?
- With the right logo, you can connect with your target audience
A logo that is carefully designed with the intended audience in mind will be an effective tool in attracting and grabbing the attention of the target audience.
- An effective logo creates a powerful first impression
Forbes says your business only has 7 seconds to make a first impression. Logos are often the first impression a company makes on potential customers. They make that all-important first impression.
- Brand identity begins with a logo
In addition to being part of a company’s identity, a logo also lays the groundwork for its philosophy, colours, sizes, fonts, design, etc. Logos are the foundation for other important branding elements. A poorly designed logo undermines the foundations of the entire brand identity.
- A logo is an instantly recognisable symbol of a brand
By designing a good logo, a company or brand can be instantly recalled by consumers with the memory of what they do, how they make them feel and how they represent themselves.
- A chance to demonstrate professionalism
Well-designed logos communicate to consumers the level of professionalism they might expect from the company they represent. A logo can brand a company in a way that tells consumers that it is worth putting their time, money and energy into.
Tips For Digital Agencies To Create Outstanding Logos
- Versatile
Logos should be designed in a way that they can be used in a variety of ways. The sizes and colours should be able to change with the logo remaining recognisable and usable.
- Memorable
The logo should serve as an instant recall for any consumer viewing it. Don’t create more of the same generic logos out there. Logos should be instantly tied to the brand and what they represent.
- Representative
The logo should demonstrate who the company is, what they offer and who its target audience is.
- Simple
A logo that is neat, simple and clean will speak for itself. If a logo is overcomplicated and cluttered, it will not be easily identified and will actually be off-putting to many consumers. A neat logo will be identified at a glance.
- Lasting
Great logo design is timeless. Leaning into too many trends or fads will yield a logo that is dated in a few years’ time, marking the brand as out-of-touch or calling for a new logo and rebrand. Keep it classic for a logo that stands the test of time.
Interested in learning more? Watch the YouTube video here! Looking for more helpful videos to help grow your digital agency? Visit our YouTube channel, Globital TV.
Need to outsource social media management? Globital South Africa offers social media outsourcing for small business owners and digital agencies alike. Get started with high-quality white label social media services by emailing support@globitalmarketing.com.
