Digital agencies can rely on Google to keep them on their toes when it comes to updates. From SEO algorithms to new features on its platforms, Google is consistent in adapting and updating its offerings to suit the ever-shifting demands of the market. True to its reputation, Google has rolled out an update to Google Analytics 4 that will make some updates and additions to the platform and make some interesting changes to reporting for your digital agency’s clients.
Google Rolls Out Update To Google Analytics 4
Google Analytics 4 has already made a name for itself as a tool for marketers to offer the most sophisticated, accurate tracking and reporting on their clients’ advertising campaigns. With GA4, your digital agency can see exactly where your clients’ campaigns are succeeding and where they need more work by using metrics to track user engagement, customer journey and more. As Google continues to add more parameters to GA4, digital agencies can benefit from additional segments and data tracking to enhance their clients’ advertising campaigns even further.
GA4 To Add Segments To Report On Performance Max And Smart Shopping
Google Analytics 4 allows your digital agency to use segments in your clients’ data reports. With those subsets of data, for instance, isolating website visitors who have come to visit the site through a specific channel, you are able to determine which parts of your clients’ marketing campaigns are effective. By analysing which channels aren’t bringing in the desired amount of traffic, your digital agency can make the necessary adjustments to the strategy and continue to monitor it for improvements. The GA4 update adds segments that will allow users to track and report on traffic originating from Performance Max and Smart Shopping campaigns. These will be found grouped under “Cross-Network”.
Google Advertisers To Benefit From Channel Groupings With GA4
With the addition of the Performance Max and Smart Shopping campaign groupings and the ability to track related traffic, your digital agency will be better able to help your clients achieve their advertising goals. Isolating Performance Max and Smart Shopping from other Google Ads data metrics gives you yet another metric by which to measure the strengths (or weaknesses) of your clients’ marketing efforts. Where you see the desired amount of traffic and results coming in, you know your strategy is working. In areas with poor results or traffic, you know that something different needs to be done to improve performance. In addition, the ability to give your clients more precise, accurate reports that show the success of current strategies gives concrete, tangible proof of the value your digital agency brings to them. When your client can see exactly what their money is buying them, they will be delighted to keep working with you.
At Globital South Africa, we offer digital agencies our white label SEO reseller program. By outsourcing marketing tasks for to us, you can benefit from our professional expertise and do even more for your clients, boosting profits while decreasing costs. If you would like to hear more about our white label SEO reseller program or the other programs and services we have to benefit your digital agency, contact us at support@globitalmarketing.com.
