Part of using YouTube as part of your clients’ digital marketing strategies is making sure that any content your digital agency posts on their channels complies with YouTube’s community guidelines. At times, content creators and digital agencies alike have been frustrated when navigating these guidelines, sometimes finding them vague or posting content that is wrongly perceived as a violation. The process for appealing a community guidelines violation has been found equally vague by many of those who have ever had to use it. In a recent video posted to the Creator Insider channel, some myths were debunked, and misconceptions cleared up about YouTube’s community guidelines.
YouTube’s Community Guidelines
The YouTube Community Guidelines are rules and policies designed to keep the YouTube community (creators, viewers and advertisers) safe and protected while encouraging all involved to be responsible and accountable for their actions. Some of the guidelines include:
- Not posting spam or deceptive content
- Strict rules regarding sensitive content
- Regulating the types of goods sold on YouTube
- Preventing the spread of misinformation
Appealing Community Guidelines
Sometimes, a video can be flagged as violating guidelines by mistake. A community guidelines violation can mean a strike against the relevant channel, which could end up hurting your clients in the long term. Multiple community guidelines violations can result in a channel ban. In the event that a creator believes the strike to be a mistake, they can appeal the process and attempt to prove that the strike was not deserved.
Who Oversees And Reviews Appeals?
There has been some speculation as to who actually reviews the appeals, with some believing it was done by robots or algorithms. YouTube has confirmed that machines are not the ones reviewing appeals; humans do. A team is employed worldwide to evaluate appeals manually, looking at content and the relevant appeal to determine whether the video complies with the guidelines. When creators get the results quickly, they sometimes assume it must be a machine, not believing that a person can review an appeal so fast. YouTube has confirmed that they recognise how important communicating with creators is as quickly and effectively as possible and has dedicated the resources to make that happen.
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Will A Strike Be Removed If A Video Violation Is Deleted Or Edited?
The only way for a strike against your client’s channel to be removed is to appeal the violation. Editing or deleting the offending video will not do anything to remove the strike. Unfortunately, it’s only possible to appeal once. If an appeal is rejected, it can be appealed again.
Not Enough Time To Deal With youTube’s Appeal Process? Social Media Reseller Services Could Be The Answer
Appealing a Community Guidelines violation means sitting and comparing the video in question against the cited policy. This can be time-consuming, especially if your digital agency has a lot of client work. Working with digital marketing resellers means that your digital agency will have the support it needs from a white label partner that will complete client work on your behalf. This frees up a lot of your time and can even offer you the ability to offer a wider range of services, increasing your digital agency’s revenue.
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