With more and more users searching for products and services “near me”, optimising your or your client’s local SEO strategy to cater to these searches is crucial. From “restaurant near me” to “paediatrician near me” to “digital marketing agency near me”, these searches aren’t going anywhere. 

In this guide, our outsourced SEO copywriting professionals will explore how “near me” searches are changing local SEO and share key strategies to make the most of this trend for your clients.

How “Near Me” Searches Are Changing Local SEO

“Near me” searches have become a game-changer in local SEO thanks to the increasing use of mobile devices and location-based services. When users search for something “near me”, search engines deliver results based on their current location, providing hyper-localised results. This trend presents significant opportunities for local businesses to attract nearby customers and improve their online visibility.

This means that businesses need to ensure their online presence is optimised to rank higher in local search results when users look for products or services nearby. With the majority of “near me” searches happening on mobile devices, optimising websites for mobile responsiveness and quick load times is crucial to engaging and retaining potential customers.

Key Strategies for Optimising Your Local SEO with “Near Me” Searches

1. Google My Business (GMB) Optimisation: Claim and optimise your clients’ Google My Business listings with accurate business information, including address, phone number, hours of operation, and website. Encourage clients to solicit positive reviews from satisfied customers to boost credibility and visibility in local search results.
2. Location-Specific Keywords: Incorporate location-specific keywords throughout the website content, meta tags, and page titles. This helps search engines identify the relevance of the business to users’ “near me” queries.
3. Local Citations: Ensure consistent business information across various online directories and review platforms. Consistent NAP (Name, Address, Phone Number) information improves trustworthiness and local search rankings.

Measuring the Success of Your “Near Me” SEO Strategy

First off, be sure to monitor the website’s ranking for location-specific keywords and “near me” searches. Improved rankings indicate a successful strategy. Also, be sure to review GMB Insights regularly to analyse user interactions, search queries, and actions taken by users after finding the listing. Don’t forget to track the increase in website traffic originating from “near me” searches. This data helps gauge the impact of your local SEO efforts.

Instead of worrying about how to incorporate “unicorn dress near me” organically into your client’s website copy, let us worry about it! You can outsource copywriting services to our SEO experts! Contact us today.