Working in the design and marketing space means that you are fortunate enough to be able to show your work ‒ and its results ‒ to potential clients. This helps to build trust between your brand and your leads and will certainly help with conversions. 

Proving that you are an authentic agency with a track record can make or break a sale. Take some notes from your favourite digital reseller in New Zealand and make your agency’s creative portfolio all it can be. 

Choose Minimalism

Resist the urge to show prospective clients absolutely everything you have ever worked on. Distil your portfolio into a few of the best projects you’ve completed. Favour examples that have impressive data and metrics to go along with them, as these projects will be more likely to convert leads into paying clients. 

Pick A Narrative

Your portfolio should tell your viewer a story. Craft a message that tells the potential client exactly what you do and why you’re good at it. If you offer multiple services, consider creating various portfolios that focus on telling a social media story, a website design story, or an SEO story. 

Explain Your Rationale

Show off your unique perspective by sharing your process in your portfolio. Looking at pretty designs will only convince your leads so far, but giving them a peak behind the curtain will do wonders. Explain why certain decisions were made to help potential clients fall in love with your logic as much as with your design skills. 

Delivering excellent work is key to gathering the necessary experience required to build a winning portfolio. When you outsource your services to us ‒ your favourite white label for agencies solution ‒ you can rest assured that every piece of work you show clients will impress!

Book a quick call today, and let’s unlock effortless results for your agency, together.