How To Use TikTok’s New Platform Strategy To Benefit Your Digital Agency’s Clients

TikTok Marketing

TikTok is fast becoming known for releasing game-changing updates and ideas that rock the social media landscape, leading to social media marketers shifting ideas and strategies for the long haul. True to form, TikTok recently shared its views and plans for the company’s future, allowing digital agencies and social media resellers to strategise ahead of time and prepare winning campaigns for clients and get a leg up on the competition. At Globital NZ, we are here to help digital agencies navigate this new strategy and use it to your client’s advantage. 

TikTok Leaders Discuss New Strategy At 2022 Cannes Lions International Festival Of Creativity

During the 2022 Cannes Lions International Festival of Creativity, TikTok hosted its very first company event. During this event, leaders at TikTok took the time to discuss the exciting plans for the company and the platform’s future. The changes to be expected will have a significant impact on the app’s users, from the casual social media scroller to digital agencies looking to offer the best social media management services to clients. TikTok’s plans for the future seek to address challenges faced by TikTok and the social media landscape as a whole, as well as continue expanding the platform and its offering to maintain its strong reputation.

  • The leaders announced their intentions to offer advertisers and TikTok users both greater peace of mind. TikTok intends to focus on enhancing quality control and protecting brand safety
  • With the rise of social commerce, in-platform shopping can be expected to expand globally. This will offer even more people the chance to take advantage of TikTok’s live shopping functionality and advertisers another channel to use to promote clients
  • Despite Apple’s new privacy limitations and worldwide restrictions with regard to advertising, TikTok leaders plan to increase the number of advertisers on the platform from the hundreds of thousands to millions

Join The DACC Today & Stay Ahead In Digital Marketing!

In the fast-paced world of digital marketing, it’s crucial to stay up-to-date with the latest trends and changes. That’s why we created the DACC, a Facebook group designed for agency owners to connect with like-minded professionals globally. With the DACC, you can ask questions, share insights, access valuable resources, and gain knowledge to help you navigate the constantly evolving digital marketing landscape. Gain the insights you need to succeed in digital marketing today!

How Digital Agencies Can Use This New Strategy To Benefit Clients

With TikTok’s leaders taking the time to discuss their vision for the company’s future, digital agencies like you can take advantage and start coming up with strategies for your clients to take advantage. One of the updates important for digital agencies to take notice of is TikTok’s current plans regarding advertising and how advertisers will be able to use the app. With more quality control and plans to use an in-house program to monitor ad performance, TikTok is likely to be one of social media’s top advertising platforms in no time. Digital agencies should start planning effective campaigns to help ensure that, when the time comes, their clients are set up and ready to hit the ground running.

Work With A White Label Reseller To Help Your Digital Agency’s Clients Get The Most Benefit From TikTok

At SEO Reseller New Zealand, we are a white label reseller offering digital agencies everything they need to offer their clients exceptional service, from outsource web design services to private label social media reseller services. If you’re looking for a resource partner to help ensure your clients benefit from all of the exciting changes TikTok has planned, get in touch with us today at support@globitalmarketing.com.

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