They say it’s better to ask for forgiveness than permission. When it comes to Search Engine Optimisation the complete opposite applies. Don’t let cutesy names like ‘Google Panda’ or ‘Google Penguin’ fool you. With Google Penalties, judgement is swift and harsh. It can take months for your brand to bounce back to its former traffic levels after violating a rule.
Google’s algorithms are likely to penalise any website (by dropping their page rankings for every page of a site, for a specific keyword, or for a specific page) for any sort of Black-Hat SEO technique. Whether you’re trying to repeat unrelated phrases to manipulate the relevance or prominence of your site, including invisible text on your pages or you’re simply just throwing words on to a page in the hopes that it makes the front page, Google will know.
And when Google penalises your website, you experience a drop in ranking or traffic. Your website may have been flagged by a quality monitoring algorithm. Google could also have detected aggressive link building coming from your website. Whether you are guilty or not is irrelevant as the resulting penalties are the same.
The fact is that in the world of Search Engine Marketing it pays to play by the rules. If you’ve ever engaged in Black Hat techniques then this will not come as a surprise to you. No amount of keyword stuffing, invisible text or page swapping pays in the end. To find success, you need to know the rules and embrace them.
The number one rule when it comes to avoiding Google penalties is to create quality and not fake it. This means that you need to pay attention to every element of your website. You need to look at the content of your web pages and your web page URL. You have to create content that someone would actually want to read. You need to know your market and your product like the back of your hand.
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When it comes to avoiding penalties you need your full attention on the job. It isn’t something that can be done in the five minutes before your lunch break. It requires up to date knowledge on Google Penalties, which are changing all the time. In short, it’s a job for the experts. Globital NZ has worked with many businesses to create their high quality websites. We do this by creating quality SEO, avoiding penalties and drawing in real, qualified traffic. If you are having trouble keeping on top of Google and its penalties give us a call, we’ll get you there.
