Currently, YouTube enjoys one of the top spots as the second-most used website in the world, second only to Google. Part of what makes YouTube such an appealing website is its wide availability of diverse content and consistency in bringing new exciting features for its users to enjoy. Keeping in line with its history of new offerings, YouTube recently added a new section: Podcasts. This addition has the potential to significantly impact the opportunities available to your digital agency’s clients, presenting your agency with all new ways to reach your clients’ target audiences and achieve positive results from their marketing campaigns.
YouTube Introduces Podcasts Section
YouTube has begun to roll out the new Podcasts section, starting in the US with plans to extend to other regions over time. Under the “Explore” section, users will now be able to find “Podcasts,” alongside existing categories, including “Music,” “Gaming,” ”Sports,” and more. This section dedicated to Podcasts can only be accessed from the Explore section. There are nine categories to be explored in the brand new Explore page for podcasts, namely:
- TV & Film
- Music
- Sports
- True Crime
- Comedy
- Popular podcast creators
- Based on your Subscriptions and History
- Recommended
- Popular podcast playlists
- Popular episodes
Podcasts In Digital Marketing
Podcasts are a great tool allowing brands to connect with their customers on a more intimate, personal level. Hearing a speaker allows listeners to hear emotion and intention behind words in a way that written media like social media posts, blogs, and press releases simply don’t allow. When your digital agency helps clients bring a podcast to its audience, you help them tell their story any time, anywhere and become a knowledgeable source of information. No matter the industry your client is in, a podcast can help establish them as a trusted authority and help ensure their target audience connects with the brand. Podcasts can also be used to direct listeners to other channels, including your client’s website and social media, boosting their SEO in the process.
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The addition of the Podcasts section to YouTube’s explore section will make it much easier for your agency’s clients to be discovered by new viewers, reaching more of their target audience and exposing them to the right people. As with all sections on YouTube, this section will likely be governed by an algorithm, best practices for which remain to be unveiled.
Are Your Clients Looking To Start A YouTube Podcast? It’s Possible With Outsource Social Media Management
More than many other social media strategies, podcasts take a lot of time and energy to set up, produce and market effectively. When your digital agency has a lot of clients and a heavy workload, the time needed to make a podcast successful simply isn’t available. There is a simple solution available so you don’t miss out: outsource social media management.
Working with a white label partner or social media reseller, your digital agency can deliver services to clients faster and better than ever while leaving time to grow your business. By handing over the heavy lifting, you have time to sign new clients and even begin offering all new services, quickly scaling to become a full-service agency.
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