While promotions have long been a staple of SMS marketing, savvy digital marketing agencies are discovering creative ways to harness the power of SMS to engage clients and foster strong relationships. If you’re interested in outsourcing digital marketing solutions, including white label copywriting and much more, we can help! 

But for now, here are 4 inventive ways to maximise SMS marketing beyond the realm of promotions.

#1 Leaning Into Personalisation

Beyond promotions, SMS marketing can become a personalised touchpoint. For example, you could use it to send birthday messages to your clients. This unexpected gesture not only strengthens your client relationships but also showcases your agency’s thoughtfulness. By utilising your CRM data, you can create meaningful connections that transcend the transactional.

#2 Sending Reminders

SMS marketing‘s direct nature makes it an ideal channel for sending timely reminders. Whether it’s for upcoming events, webinars, or product launches, an SMS reminder can ensure your clients or your clients’ customers don’t miss out on important dates. 

#3 Updating Clients

The journey doesn’t end with a sale; it’s the beginning of a lasting relationship. Keep your clients’ customers in the loop by sending SMS updates on product dispatch and delivery. These real-time updates add transparency and build trust. Clients will appreciate the convenience of knowing when to expect their orders, fostering a positive post-purchase experience.

#4 Getting Feedback

Client feedback is the lifeblood of improvement. SMS surveys after completing a project or purchasing a product offer a quick and convenient way for clients to provide insights. Capitalise on the immediacy of SMS to gather valuable feedback that can fuel your agency’s growth and enhance client satisfaction.

The way you communicate with your clients’ customers matters. Incorporating SMS marketing as a multipurpose tool in your digital marketing arsenal demonstrates your agency’s adaptability and commitment to delivering value beyond promotions. Outsource your SMS marketing, email marketing, website, social media marketing and campaign copy to our expert white label copywriting team today. View our services here.