Managing your digital agency is an entire job all on its own, yet most agency directors will attempt to manage everything themselves. We already know this isn’t sustainable, but we stubbornly press on, insisting that we’ve got it all under
Content has always been king on the internet, but these days, it is not just the quantity that matters, but the quality. Thanks to Google’s algorithms that comb through millions of online pages every second of every day, quality content
Influencer marketing is a relatively new concept but is a brilliant strategy to use. Influencer marketing is when an influential person, such as a celebrity-athlete or television personality is paid to promote a business’s product or service. The aim is
Small businesses understand the power of having a salesperson. It’s usually your client as the business owner doing all the selling when their business is in its infancy but as they grow and start seeking additional customers, they’ll want
Your client’s website needs a certain amount of daily traffic for their online presence to remain relevant. Social media platforms are a good start, however there are many other tools that are not as well-known as their more popular counterparts.
In the digital era, advertising is crucial in the quest to be seen, and this requires tremendous amounts of knowledge and insights when considering campaigns to reach target audiences.. With so many methods of creating compelling ad campaigns, one wonders,
Keeping an existing client happy can be challenging. You run the risk of losing them due to boredom or repeating the same offers again and again in the hopes of securing loyalty. Many loyalty programs are now both digital and
Digital Agencies from Auckland to Wellington might have already had their strategy meeting to set up goals for their agencies as well as for their clients – but experts in New Zealand are asking marketers if these goals are realistic,
It can sometimes feel like a lot of work just to get in the leads through the various touch points along the sales chain or funnel, but this is the reality of the buyer’s journey, and without proper touch points
In November 2017, the CEO of Globital, Damian Papworth, and his Director of Operations in South Africa, Steven Slotow, presented a Masterclass in digital marketing and sales to various small to medium digital agencies in the three major cities of
