In the world of digital marketing, capturing and nurturing leads is the lifeblood of a successful business. But with fierce competition and ever-changing consumer behaviour, how do you stand out from the crowd and entice potential customers to engage with your brand? The answer lies in the mighty force of lead magnets.

Lead magnets have become an indispensable tool for savvy marketers, revolutionising the way businesses attract, engage, and convert their target audience. Are you ready to supercharge your lead generation services and take your clients to new heights? Our white label digital marketing company, Globital New Zealand, has put together six must-use lead magnet ideas! 

1.  Free Course

No matter what niche or industry your client operates in, they definitely have some proprietary knowledge that their client base would love to learn. From encouraging your plumber client to create a short mini-course on how to unclog a drain pipe to having your dog-treat-selling client create a course on puppy training using treats, free mini-courses can entice leads to give your client their details. All you need is a little creativity. 

2.  Quiz

Your client’s customers want to be entertained, and hardly anything is more engaging than a custom quiz. Using Typeform, you can set up a quiz for your client that is inspirational, comedic, or educational. For example, you could create a quiz lead magnet for your skincare-product-selling client that helps users understand their skin type. 

3.  Grader

Using graders as free lead magnets can be particularly effective in the SaaS or digital industry. If your client offers a software solution to their customers, you could set up an automatic grader that shows customers how their website, app, or CRM is performing. 

4.  Free Library 

Once you’ve built up enough lead magnets, you can also offer them to your client’s customers in a packaged format. Offer customers free, limited-time access to your client’s videos, worksheets, and downloadables on a portal in order to entice them to hand over their contact details. 

5.  Checklists

Checklists make fantastic lead magnets because they are so versatile. Create comprehensive or specific checklists that will help your client’s audience plan or prepare for something related to your client’s offer. For example, you could create a wedding dress fitting checklist for your wedding boutique client or a tax season checklist for your accountant-client. 

5.  Templates

Lead magnets that encourage engagement and some form of activity can help keep your client top-of-mind in the minds of customers. Digital templates can be created on Canva, and the template link can be shared with your client’s audience on a landing page. 

If you’re ready to take your client’s marketing and lead generation strategy to the next level, trust our white label digital marketing company in New Zealand to deliver white label SEO copywriting for your client’s lead magnets. You can even outsource graphic design services to our white label team so that you can focus on the strategy! View our range of white label services here.