Website security is not just a good practice to avoid cyberattacks; it also builds trust among your clients’ customers. In this blog post, our white label digital marketing agency experts will discuss 3 essential website security features that you should never ignore.

1.   Two-Factor Authentication

Two-factor authentication (2FA) is an additional security layer that can help prevent unauthorised access to your clients’ websites. It is a simple process that asks for two identification forms before permitting access to the website. One form of authentication is usually a password, while the other could be a code sent to a mobile phone or email.

2FA is crucial in today’s time as hackers often use brute force attacks to crack passwords, which can be easily avoided with 2FA. It is a quick and easy solution to add an extra layer of security to your clients’ websites. Tools like Google Authenticator and Authy can be used to implement 2FA on your clients’ websites.

2.  SSL Certificate

SSL (Secure Sockets Layer) certificates are another critical website security feature that you should consider implementing on your clients’ websites. An SSL certificate encrypts all the data that is transferred between the user’s browser and your client’s website, making it difficult for hackers to intercept sensitive information such as credit card details, login credentials and personal information.

An SSL certificate also shows that your client’s website is authentic and trustworthy, which can build confidence among visitors. Visitors are more likely to trust and engage with a website that has an SSL certificate installed. Search engines also prioritise websites with SSL certificates, which can positively impact your client’s SEO efforts.

3.  IDPS

Intrusion Detection and Prevention Systems (IDPS) are security appliances that monitor network traffic for signs of intrusion and take appropriate action to mitigate the threat. IDPS can prevent attacks such as SQL injection, cross-site scripting (XSS), and brute force attacks. IDPS can be a software-based system or a hardware-based appliance.

IDPS can be a game-changer for your clients’ website security as it can provide real-time threat detection and response. It can also help your clients comply with industry regulations such as PCI DSS, HIPAA and GDPR.

Website security is an important consideration for any digital marketing agency providing website services. By taking the essential security measures outlined above, you can protect your clients’ online presence and offer a more comprehensive service that will keep clients coming back for more. 

It is important not to skimp on your or your client’s website security. Err on the side of caution and have our white label website design experts help you protect your clients’ assets and comply with their region’s legislation. 

Our white label digital marketing agency in New Zealand offers web design and maintenance services, including website audits and security updates. Get in touch with us today and don’t forget to use your $1000 service voucher!