You’ve put in all of the hard work. All that’s left to do is send it off to your client and keep your fingers crossed that they’ll love it. The problem is: how do you send the finished product to the client? How do you ask for feedback? Many digital agencies run into trouble when they’re trying to cement their content approval process.
But, as a white label digital marketing agency in New Zealand, we have some tried-and-tested content approval process methods that will help you receive feedback quickly so that you can complete the project and get paid.
1. Make Timelines Crystal Clear
An essential element of a successful content approval process is to make it clear to the client when they will receive an email or a portal update, or else when a reveal and feedback meeting will take place. If they will need to review and approve monthly social media content, for example, make sure that they understand by which date they will need to have requested edits.
2. Work With Their Flow
If you want your approval process to go smoothly, you will need to work with your clients. Tailor your process to each of your clients’ needs. For example, if a client prefers to edit and approve three months’ worth of newsletter content upfront, tweak your systems to allow for this.
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3. Stick To Your Guns
One of the keys to a content approval process that works is setting it up and doing the hard work to enforce it. If you let your clients know during onboarding ‒ and in the contract ‒ that delays in approving the content of x days or weeks or more would result in content being posted late, content not being posted, or content being posted anyway, be sure to stick to it. This will help clients understand that your agency follows the rules it sets for a reason.
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