Mailchimp is one of the most popular email marketing platforms out there. It’s affordable, user-friendly and packed with features that help businesses of all sizes connect with their audiences. But, as with any software, Mailchimp is always updating and improving.
In this blog, we share our expertise as a long-standing white-label email marketing agency and take a look at some of the newest and most exciting changes to the platform, and how they can benefit your digital marketing agency and clients.
Re-engage Abandoned Cart Shoppers
The majority of customers, around 70%, tend to abandon their online shopping carts after adding items to them. This leads to a decrease in sales for your online store. There are many reasons someone would abandon their carts, such as hidden fees, forced account creation, time-consuming checkout processes and much more.
Whatever the case may be, it’s important to determine what your abandoned cart rate is and at what point users drop off so that you can rectify this issue. Beforehand, re-engaging users who had abandoned their carts was a difficult task. Today, Mailchimp has developed software that re-engages audiences with product-specific flows.
Integrate Yelp Reviews
Mailchimp’s new “Yelp for Business” feature is a great addition to the platform, allowing users to seamlessly add trusted content from their Yelp Business page directly to their email campaigns. This includes reviews, photos and business details, making it easier for customers to request a quote or make a reservation.
This feature helps to improve email campaigns by adding credibility and social proof for your clients, which can increase the trust and engagement of the recipients. With this integration, businesses can save time and create more effective campaigns by easily incorporating their Yelp information into their email marketing efforts.
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Split Testing
Split testing, also known as A/B testing, is a valuable tool when running Mailchimp email marketing campaigns. It allows you to test different versions of your email campaign to see which performs better. This can include testing different subject lines, email layouts, or calls to action.
By comparing the performance of these different versions, you can determine which elements are most effective in driving engagement and conversions and make data-driven decisions about your email campaigns. Relying on guesses and assumptions is highly ineffective. It also helps to optimise your campaigns over time and increase their effectiveness.
Agencies that outsource digital marketing services such as email marketing need to stay on top of Mailchimp’s frequent updates to provide the best results possible for their clients. This can become time consuming and frustrating when each day is already so busy, which is where we come in.
Chat with us at Globital, where we offer white-label digital marketing and email marketing services for agencies just like yours. We’ll take care of your clients while you take care of growing your agency.
