As customers begin to become increasingly comfortable with shopping online, and as the experience becomes more convenient, your client’s target audience is spending more and more time judging your client’s USP and offer via their website. Creating a streamlined user experience on any of your clients’ websites has become more important than ever. 

Outsourcing your WordPress web design to the best website development company and reseller program is one way you can guarantee that the build for your client ticks all of the UX boxes it needs to ensure users enjoy a seamless UX experience in the new year. 

Creating a website platform that is valuable and that converts is key to your job as an agency. Take a look at these six trends that will dominate UX in 2023 to prepare your digital agency for setting the pace. 

Cross-device Functionality

Whether it’s across wearables, mobiles or tablets, users want optimised and immersive experiences no matter which device they choose to view your client’s website on. Accessibility across any and all devices is imperative to serving your target audience professionally. 

Improved Micro-interactions

In 2023, UX will need to be even more detail-orientated than it has been up until now. In order to stand out and generate a unique selling proposition (USP) for your client, you will need to optimise websites to include sound and visual interaction feedback. When a user hovers over a button or clicks on a graphic, movement, colour changes, or audible responses will improve bounce rates. 

Dynamic Scrolling

A website is just another website unless UX is used in clever and innovative ways. Creating special effects that shock and engage viewers takes advantage of novelty to create memorable websites that retain viewers. This is going to grow in a big way in 2023. 

Minimalism

From logo design to typography to graphic design, minimalism will continue to gain popularity in 2023. Embracing minimalism in your UX design will be a clever way to set your client apart and increase customers’ perceived perception of value, quality and professionalism. 

AI-enabled Personalisation

As more and more customers look to online shopping and the internet as their primary source of information in general, users expect their experience to be tailor-made for them. In 2023, try to integrate this into your website design for clients by ensuring that everything from product recommendations to cursors is customisable through the automated power of AI. 

Gamification 

Creating fun and immersive ways to engage users will be a big UX requirement in 2023. Cut through the noise and set your client apart with an interactive mini-game on their website. 

Staying on top of ever-changing UX trends can be overwhelming for a digital agency. Consider outsourcing our client’s website build to the best white label website development company with the smoothest web design reseller program and experience. Contact us for your white label WordPress website build, and we’ll ensure that it’s leading the design trend charge in 2023.