Creating a brand guide for your client as part of the onboarding process poses numerous benefits to your client, as well as to your agency. Even if you specialise in a digital service that is traditionally unrelated to brand guide creation ‒ and the graphic design and copywriting that it entails ‒ you can outsource graphic design and other requirements to a white label marketing agency and digital reseller in New Zealand. By making use of white label services for agencies, you will ensure that you reap the rewards of creating a brand guide for clients at no additional stress to you. 

Let’s take a look at what a brand guide includes, as well as the benefits that adding brand guide creation to every single service you offer promises your marketing agency. 

What Does A Brand Guide Include? 

A brand guide is the business’s branding bible. It details how the logo should and should not be used, what colours and fonts are included in the branding and what other signature visual elements can be used in designs. A brand guide is a general visual style instruction manual that protects the consistency and cohesivity of any brand. 

Why You Should Include A Brand Guide In All Your Services 

Several reasons make including a brand guide as a non-negotiable in any digital service you offer attractive. Consider always starting any service with a brand guide to reap these rewards: 

• Make Your Job Easier 

By having a clear, client-approved “map” of the business from the get-go, you’ll save time on misunderstandings and back-and-forth between yourself and clients. Brand guides often include general overviews of the business and its mission and vision statements, which gives you insight into the business that you can use to deliver coherent services. Even if you’re designing a website, having a clear style guide on which to build saves you massive amounts of time in the long run. 

• Increase The Value Clients Receive 

By including a brand guide in all of your services, clients get a website, for example, and a holistic brand guide. By receiving more than what they had originally anticipated, clients will be more inclined to leave you with glowing testimonials. You may also enjoy increased client loyalty thanks to the increased perceived value customers have after working with you. 

• Increase The Price of Your Service

When you’re not only writing recurring blogs for clients or preparing monthly social media content for them but also providing them with a brand guide that they can use internally for years to come, you can charge significantly more for your services. You are setting yourself apart in the industry by providing valuable additional extras, which comes with a higher price tag. 

Even if you’re a web designer and don’t specialise in creating a brand guide, outsource the graphic design and copywriting required to build this guide to us. As digital resellers in New Zealand, we offer graphic design white label services, as well as other white label services for agencies. By making a brand guide a built-in part of any service you offer, you will be able to charge and earn more. Contact us today and let’s take your agency to the next level!