JOIN THIS FREE LIVE WEBINAR

The Human Element: Balancing AI Power with Ethical Responsibility in Digital Marketing

Register now to harness the power of AI-driven tools while maintaining ethical marketing practices and safeguarding your agency’s reputation.

AI offers unprecedented opportunities, but with it comes ethical challenges that digital agencies cannot ignore.

Prepare your agency

In Session 3 of the Agency’s AI Advantage series, discover the key to addressing critical issues like data privacy, transparency, and bias. Learn how leading agencies balance automation with human creativity, develop responsible AI policies and secure lasting client trust.

MEET OUR GUEST SPEAKER

Lauren Petrullo - CEO & Founder, Mongoose Media

Lauren Petrullo is a successful multi-founder and owner of digital marketing agency Mongoose Media — a data-driven and design-thinking digital marketing agency based in Orlando, FL.

Former innovation producer for The Walt Disney Company’s in-house idea agency turned by award winning agency owner, Lauren has grown dozens of brands from good to great & beyond. At Mongoose Media, her work has been featured in Forbes, Inc. Advertising Week, on CBS, ABC, Fox, & More! She is the co-host of Top 25 Podcast, Perpetual Traffic and known as a Leader in Digital Innovation. Lauren specialises in helping agencies balance AI power with responsible, client-focused strategies that build trust and drive results.

KEY BENEFITS

This session is valuable for digital agencies aiming to:
  • Protect clients by adapting to evolving AI best practises to build trust, and avoid ethical pitfalls
  • Minimise risks associated with AI adoption by using trusted tools and partners that align with agency values and client expectations
  • Implement easy steps for confident decision-making and sustainable agency growth by using ethical AI.
  • Navigate bias and maintain fairness in AI-driven campaigns to protect the agency’s reputation and promote inclusive, trustworthy client experiences
  • Gain a creative boost and enhance personalisation, strengthening client loyalty and gaining a competitive edge
Reserve Your Spot Now

WHAT TO EXPECT?

During this live, interactive session, you’ll discover how to:

  • Manage data privacy and client consent effectively when using AI
  • Apply best practices for transparency and fairness in AI marketing
  • Vet AI partners and tools with thorough ethical due diligence
  • Prevent bias and avoid manipulative tactics
  • Learn from real-world examples of ethical AI in action.

WHY GLOBITAL?

Globital is committed to leading digital marketing expertise and AI innovation. Certified and trusted by digital agencies and industry leaders globally, we provide marketers with actionable insights and practical tools to thrive in an AI-driven future - both ethically and successfully.

"...quality information and services."

I attended an event recently with Globital and it was great. Really well run, with lots of information. I’ve been to lots of training events, and this one was certainly well worth the time. They seem quite focused on providing quality information and services. Well done guys

~Luke Duggan

ATTEND THE LIVE SESSION AND HAVE YOUR QUESTIONS ANSWERED

Register now for The Human Element: Balancing AI Power with Ethical Responsibility in Digital Marketing. Access all session materials and gain answers to your questions during the live Q&A!