WHITE LABEL CRO SERVICES FROM GLOBITAL CANADA
BOOST WEBSITE PERFORMANCE WITH CONVERSION RATE OPTIMIZATION
For digital marketing agencies, creating a stunning, functional website for your clients is essential. While creating websites can be complicated and requires some expertise, even websites that are digital works of art can fail to achieve the results your clients are truly looking for. Having a website that looks great and works well means nothing if it isn’t getting your clients conversions and sales. This is especially common when a client has used another web design service (often because they have less experience and charge less) that doesn’t have the knowledge or skills needed to boost conversions through optimization. When your clients come to you desperate to turn their website visitors into leads and those leads into sales, the solution is simple: conversion rate optimization.
For websites to generate traffic that leads to positive results for a company, conversion rate optimization is imperative. Whether the website is an informational one about a business or is a functional eCommerce store or landing page for a service, setting the website up to convert hits into sales takes skills and expertise. At Globital Canada, our team of CRO experts can assist you in all aspects of conversion rate optimization, whether that’s basic, advanced or adhoc requirements.
As a digital marketing agency, you are likely laser focused on helping your clients achieve success in every way possible. Your products and services are designed and offered to support your clients and help them get the results they want. As a white-label digital marketing agency, your clients are just as important to us as they are to you.
Certifications
WHY CRO IS IMPORTANT FOR YOUR DIGITAL AGENCY’S CLIENTS
The goal of conversion rate optimization is to improve the overall performance of any website by carefully assessing its user feedback and analytics, regardless of how well the website performs currently. If an aspect of your clients’ website can be improved, CRO can help you identify the changes that need to be made, helping your digital agency ensure that your clients see desired results.
At Globital Canada, we want to help your digital agency achieve the best results possible for your clients, which is why we offer our 6-month intensive CRO process. Benchmarking your client’s website and its current performance is the first step in our CRO process, followed by us making recommendations to improve its performance. These recommendations could include better copy, layout redesign, backend strategy implementation to improve security or performance and more. Your digital agency can implement these strategies, or you can have Globital Canada’s team of experts do it for you.
Testing and monitoring are conducted after these recommendations have been implemented on the website before a detailed report is created. The report will detail all of the changes made to the website. When your client loves the results they get, that 6-month process can be extended indefinitely.
"Globital is a strong partner you can count on at your side."
Jason Lubayero
365 Digisales
CRO FLOW PROCESS
ANALYSE ANALYTICS
Statistics such as sessions, bounce rates, exit rates, exit places, conversion rates, average time spent per page and more.
CRO TOOLS
Crazzy Eggs, Google Analytics, Kissmetrics
WEBSITE ANALYSE
Important aspects that play a role in your clients’ website success, including the design, calls to action, loading speed, imagery, responsiveness, colour scheme and more.
CONTENT OPTIMISATION
The relevance, length, quality, accuracy and placement of all content on your client’s website.
CRO Testing
Implementing CRO strategies before split testing traffic and making changes along with comparisons of the old website.
REPORTING
After implementing changes, monthly comprehensive analysis and reporting are done at 3, 4 and 5 month marks. After 6 months, a final report will be done.
CRO FLOW PROCESS
ANALYSE ANALYTICS
Statistics such as sessions, bounce rates, exit rates, exit places, conversion rates, average time spent per page and more.
CRO TOOLS
Crazzy Eggs, Google Analytics, Kissmetrics
WEBSITE ANALYSE
Important aspects that play a role in your clients’ website success, including the design, calls to action, loading speed, imagery, responsiveness, colour scheme and more.
CONTENT OPTIMISATION
The relevance, length, quality, accuracy and placement of all content on your client’s website.
CRO Testing
Implementing CRO strategies before split testing traffic and making changes along with comparisons of the old website.
REPORTING
After implementing changes, monthly comprehensive analysis and reporting are done at 3, 4 and 5 month marks. After 6 months, a final report will be done.
