As we dive into 2024, one of the key trends that demands your attention is the rise of visual search. Platforms like Google Lens have transformed how users interact with search engines, emphasizing the need for a strategic shift in SEO services. 

In this blog post, our SEO outsourcing team will explore the significance of visual content in SEO and help prepare you for updating your SEO service offering to include these considerations. 

The Significance of Visual Content in SEO

In the past, search engines relied heavily on text-based queries to deliver relevant results. However, the advent of visual search has added a new dimension to the search experience. Visual content is now a driving force behind user engagement and interaction. 

In addition, search engines, including Google, have adapted to this shift by incorporating visual search capabilities. Google Lens, for instance, enables users to search for information using images captured by their smartphones. This shift signals a paradigm shift in how people seek and consume information online.

User Behavior Trends

With the rise of visual search, it’s crucial to analyze how users interact with visual content. Users are increasingly relying on images to find information, products, and services. Google Lens, Pinterest Lens, and other visual search tools have become go-to resources for users seeking instant information about the world around them.

Adapting to these user behavior trends is essential. Incorporating image optimization strategies into SEO services ensures that clients’ websites are not only visually appealing but also aligned with how users navigate the digital landscape.

Optimizing Images for Search Engines

1. Image Quality and Relevance

Ensure that images are high-quality, relevant to the content, and add value to the user experience. High-resolution images enhance visual appeal and contribute to a positive perception of the brand.

2. Descriptive File Names and Alt Text

Optimize file names and alt text with relevant keywords. This helps search engines understand the context of the image and improves the chances of it appearing in relevant search results.

3. Structured Data Markup

Implement structured data markup to provide additional information about images to search engines. This can enhance the visibility of images in search results.

4. Image Sitemaps

Create and submit image sitemaps to search engines to ensure that all relevant images on the website are indexed. This helps search engines understand the structure of the visual content.

Now that you understand why optimising for images is so important in 2024, consider upselling SEO services – even if it’s with the help of our SEO outsourcing agency – to your clients. Find out why this can be an important source of revenue in this video.