Building a website that delivers an impactful user experience is one of the most important parts of the job. And when it comes to reselling websites in Canada that are visually attractive, we cannot ignore the importance of typography. The use of typography in web design can make or break a website’s user interface. 

But have you ever considered the importance of responsive typography? In this blog post, we’ll explore why typography needs to be responsive and how to enhance your client’s website with it.

Why Typography Needs To Be Responsive

According to recent studies, over 50% of internet users access websites through their mobile phones. This means that the majority of users will be viewing your client’s website on a small screen. If the typography is not optimized for mobile devices, the text can be too small to read or too big to fit on the screen. This can result in an unpleasant user experience, causing visitors to leave the website immediately. 

Choose a Dynamic Typeface

When choosing a typeface for your client’s website, it’s essential to choose one that is dynamic and easily readable on various screens. A font with a lot of detail may look great on a desktop but can become illegible if viewed on a mobile device. Sans-serif fonts are generally easier to read on smaller screens, while serif fonts work well on larger screens. It’s also essential to choose a font that works well with different languages and character sets, ensuring that your client’s website is accessible to everyone.

Space and Align Text Correctly

Spacing and alignment play a vital role in typography as they affect readability. It’s crucial to use appropriate line spacing and letter spacing to ensure that the text is legible and easy to read. The correct alignment of text is also essential. Centered text may look great on a desktop, but it can be challenging to read on mobile devices. Left-aligned text is generally the easiest to read for Western audiences. 

Pick a Scaling Ratio

When designing responsive typography, it’s essential to pick a scaling ratio that works best for your client’s website. The scaling ratio is the relationship between font size and screen size. A scaling ratio of 1.5 means that the font size will increase by 1.5 times for every increase in screen size. This helps ensure that text remains legible on different devices.

Typography can make or break your client’s website. So, take the time to create responsive typography ‒ it’s worth the effort. Our white label web design reseller can help ensure that every website you present to clients has responsive typography included. Take a closer look at our website redesign services and start reselling websites in Canada today!